Business Plan for Incase
MODERN LIFESTYLE ACCESSORIES
BUSINESS PLAN 2012
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TABLE OF CONTENT
CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan Novita Setiawan Novita Setiawan Kartika Sie Kartika Sie Novita Setiawan Kartika Sie Kartika Sie Kartika Sie 7 8 9 10 13 14 15 16 20 PIC Novita Setiawan PAGE 5
BUSINESS PLAN 2012
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Product Breakdown Product Collection Theme and Inspiration Color collection Place Store Planning Map Implantation Plan Store Theme and Design Furniture Inspiration Color Inspiration Layout Booth Design Budgeting Breakdown for Renovation Promotion Marketing Plan Internal Marketing Strategy External Marketing Strategy Advertising Strategy Sales Strategy Public Relation Strategy Promotional Budget Promotional Calendar FINALCIAL PLAN Source of Capital and Funds Allocation of Starts up Investment Terms and Condition Supplier Financial Statement Opening Balance Sheet Opening Cash Flow Budgeted Income Statement for 1st Semester Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie 106 106 107 107 108 108 109 Page | 3 Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin 85 86 87 88 90 95 103 104 Kartika Sie Kartika Sie Kartika Sie Novita Setiawan Novita Setiawan Novita Setiawan Novita Setiawan Novita Setiawan Kartika Saraswati 62 65 66 69 71
BUSINESS PLAN 2012
Page | 1
TABLE OF CONTENT
CONTENT EXECUTIVE SUMMARY INTRODUCTION Business Overview Vision & Mission SWOT Segmentation Targeting Logo Philosophy Organizational Chart Provision of Working Division Current Market Situation and Future Potential Opportunity MARKETING ANALYSIS Market Analysis Primary Data& Secondary Data Questionnaire Result Interview Market Analysis Finding Competition Positioning (Direct and Indirect) Key to Success MARKETING MIX Pricing Price Range Pricing Strategy Novita Setiawan Novita Setiawan 46 49 Novita Setiawan 43 Kartika Sie Kartika Sie Kartika Sie Valencia Arifin Kartika Sie Novita Setiawan Kartika Sie Novita Setiawan 21 22 24 30 32 33 34 38 Novita Setiawan Novita Setiawan Novita Setiawan Kartika Sie Kartika Sie Novita Setiawan Kartika Sie Kartika Sie Kartika Sie 7 8 9 10 13 14 15 16 20 PIC Novita Setiawan PAGE 5
BUSINESS PLAN 2012
Page | 2
Product Breakdown Product Collection Theme and Inspiration Color collection Place Store Planning Map Implantation Plan Store Theme and Design Furniture Inspiration Color Inspiration Layout Booth Design Budgeting Breakdown for Renovation Promotion Marketing Plan Internal Marketing Strategy External Marketing Strategy Advertising Strategy Sales Strategy Public Relation Strategy Promotional Budget Promotional Calendar FINALCIAL PLAN Source of Capital and Funds Allocation of Starts up Investment Terms and Condition Supplier Financial Statement Opening Balance Sheet Opening Cash Flow Budgeted Income Statement for 1st Semester Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie Kartika Sie 106 106 107 107 108 108 109 Page | 3 Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin Valencia Arifin 85 86 87 88 90 95 103 104 Kartika Sie Kartika Sie Kartika Sie Novita Setiawan Novita Setiawan Novita Setiawan Novita Setiawan Novita Setiawan Kartika Saraswati 62 65 66 69 71