January 2012
By:
Gatkuoth Kun Dar (2012)
Head Office: Bentiu Trading Centre (Kalibalek Market) behind State Directorate of Commerce, Industry & Cooperative Development; Tel: +211 956 363 078, +211 956 362 639. Box Private Bag, Bentiu, Unity State, South Sudan; E-mail: naathorganization@yahoo.com.
1.0 Table of Contents
1.0 TABLE OF CONTENTS 2
2.0 EXECUTIVE SUMMARY 3
3.0 GENERAL COMPANY DESCRIPTION 3
4.0 PRODUCTS AND SERVICES 4
5.0 MARKETING PLAN 4
6.0 OPERATIONAL PLAN 10
7.0 MANAGEMENT AND ORGANIZATION 12
8.0 PERSONAL FINANCIAL STATEMENT 13
9.0 STARTUP EXPENSES AND CAPITALIZATION 14
10.0 FINANCIAL PLAN 17
2.0 Executive Summary
This business plan consists of a narrative and several financial worksheets. The narrative template is the body of this business plan. When we finished writing our first draft, we were having a collection of small essays on the various topics of this business plan. Then we thoroughly edited them into a smooth-flowing narrative.
Therefore, the real value of creating our business plan is not in having the finished product in hand; rather, the value lies in the process of researching and thinking about our business in a systematic way. The act of planning would help us to think things through thoroughly, study and research if we are not sure of the facts. It takes time now, but avoids costly, perhaps disastrous, mistakes later. It typically took several weeks to complete this business plan. Most of that time was spent in research and re-thinking our ideas and assumptions. But then, that’s the value of the process. This business plan is going to be useful in a number of ways. Here are some of the reasons not to skip this valuable tool. First and foremost, it will define and focus our objective using appropriate information and analysis. We shall use it as a selling