Business Plan for Small Cafe

Table of Content

Marketing Plan 4
Introduce the product and/or service 4
Define the Market 4
Company Location 4
Demographics: 5
Demonstrate a market need, define market drivers: 5
Market Segmentation 5
Consumer and Menu Trends 6
Competition: 7
The Market and Competition 8
Government regulation 9
Business Cycle 9
Marketing Strategy 10
Pricing 11
Packaging 11
Advertising 11
Promotions 12
Distribution 13
Selling Incentives 13
Location Analysis 13
New Product Development 13
Sales Forecast: 14
Market Share: 15
Marketing Salaries Budget: 15
Competition 16
Legitimize claims and assertions 17
Marketing Budget 17
Operations Plan- The Enclave Bistro 17
Mission 18
Positioning Statement 18
Product and Service 18
Products of the business: 19
Keys to Success 19
Sales Literature 20
Legal Organization 20
Reasons for forming an LLC 21
Credibility of the Management Team 21
Employee policies 23
Recruitment 23
Hiring 23
Key Employees 24
Salary and wage policies 26
Training and development 26
Customer Satisfaction 26
Vendor Relationship 27
Risk Analysis 28
Loss or Incapacitation of Key People 28
Financial and Operational Controls 29
Expense Budget 29
Exit Strategy: 30
Sale of the firm 30
Loan 31
Industry Practices: 32
Legal organization 32
Vender availability 33
Financian Plan: 33
Pro-Forma Financials: 33
Important Assumptions 34
Financial Research 42
Industry Overview 42
Competitive Landscape 42
Economics 43
Cited References 44
Appendix 46
Competitors List 46
Floor Plan 48
Location Map 49
Menu 50 Marketing Plan

Introduce the product and/or service

Services of the business:
Casual Gourmet meals
Artisan Bakery (breads and pastries)
Café and Espresso
Flavorful wine selection

Meals served:
Breakfast, Lunch and Dinner

Amenities:
Dine-in, Patio and Take-out

Hours of Operation:
Monday thru Saturday 6 am to 10 pm
Sunday 7:30 am to 7 pm

Methods of Payment:
Cash and all major credit cards

References: BizStats, Industry Financial Profile, Financial Ratios, Retrieved on June 6th, 2009 http://www.bizstats.com/reports/corp.asp?industry=Food+services+and+drinking+places&p Coffeehouse Sample business Plan, Retrieved on April 16, 2009 http://www.bplans.com/coffeehouse_business_plan Dinkytown.net. Business Valuation, Retrieved on May 17, 2009 http://www.dinkytown.net/java/BusinessValuation.html Ghena, Downtown Economics, p.1 Hoover’s for Industry Data on May 1, 2009 http://premium.hoovers.com.proxy.devry.edu/subscribe/ind/factsheet.xhtml?HICID=1442 Inddeed.com, Salary for Addison, Retrieved on May 26, 2009 http://www.Indeed.com/salarysrearch Insurance Quotes, Retrieved on May 1, 2009 https://www.2insure4less.com/indexb.asp Internal Revenue Service, Retrieved on May 5, 2009 http://www.irs.gov/ LLC Benefits, Retrieved on May 23, 2009 http://www.llc.com/LLCBenefits.html Mintel Research Group on May 25, 2009 http://www.smellingthecoffee.com/2006/03/coffee_shop_growth_still_going.html National Restaurant Association, Retrieved on May 22, 2009 http://www.nationalrestaurantassociation.com/aboutus/faqs.cfm Occupational Handbook 2008-2009, Retrieved on May 8, 2009 http://www.bls.gov/OCO/ POS Direct, Retrieved on May 12, 2009 http://www.posdirect.com/rmsverticalbundle.php Restaurant menu pricing, Retrieved on May 29, 2009 http://www.sampleplan.com/articles/restaurant-menue-pricing-and-profitability.html Restaurant.org, Frequently Asked Questions, Retrieved on May 22, 2009 http://www.restaurant.org/research State of Texas Sales and use Tax, Retrieved on June 7, 2009 http://www.tabc.state.tx.us/ Town of Addison, AddisonTexas.net,2009 on June 5, 2009 http://AddisonTexas.net/ United States of Labor, Retrieved on May 25, 2009 http://www.osha.gov/ United States Plastic Corporation, Retrieved on June 5, 2009 http://www.usplastic.com/catalog/category.asp?catalog_name=USPlastic&Category_Name=13968&Page=1&clickid=leftnav Valiant Equipment, Retrieved on May 10, 2009 http://store.valiantequipment.com/t72.html Valpak Advertising, Retrieved on May 8, 2009