Business Plan for a Night Club

Prepared By:

Anthony DiGiacomo

Omar Lindo

Nicole Terry

Rachel Buckley

Chris Tribble

Jeff Owens

Table of Contents

Topic Page #

 Executive Summary 4
 Mission Statement 8
 Description of the Venue 10
Company Summary 11 Start-up Summary 12 Business Description 15
 Market Analysis 16 Market Analysis Summary 17 Market Segmentation 18 Chart 1 – Total UCONN Enrollment 19 Demographic Statistics 20 Target Market Segment Strategy 23 Service Business Analysis 26 Main Competitors 27
Strategy and Implementation Strategy 30
 Marketing Plan 32 Marketing Strategy 33
 Operations Plan 35 Personal Plan 36 Management Summary 40 Management Team 40
 Financial Plan 44 Income Statement 2002 46 Income Statement 2003 47 Income Statement 2004 48
 Appendices 49 Advertisements 50 VIP Passes 51

Executive Summary

The Mecca Nightclub will be a premier, high-energy, theme dance and nightclub located in Mansfield/Storrs, Connecticut. Our goal is to provide college students with the best nightclub experience with quality service at a reasonable price. The atmosphere of high energy, light and sound systems mixed with interactive theme nights will give club goers exceptional entertainment. Our objective is to establish a brand of entertainment and service that is unique and adds more value than any other alternative. Based on our investigations not many businesses will compete against us, thus giving our product the upper hand in our market niche.
Our operating motto: MECCA - Make Every Customer Come Again, and leave a lasting impression in our customer's minds.
The Mecca is a partnership business owned by six entrepreneurs:
 Anthony DiGiacomo –