PREPARED FOR
Faculty of Economics,
Süleyman Demirel University,
Almaty, Kazakhstan
TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................1
Welcome to this handbook...................................................................................................1 Entrepreneurial spirit............................................................................................................1 Success factors......................................................................................................................2 Starting a business……………………..........................................................................................2
PERSONAL GOALS AND SKILLS..............................................................................................5 Why do you want to go into business?.................................................................................5 Is starting your own business right for you?.........................................................................5 What skills do you have and what will you need help with?................................................6
THE BUSINESS PLAN................................................................................................................8 Why should you write a business plan?................................................................................8 Why do you need this handbook?........................................................................................9 Is your idea feasible?............................................................................................................9 Business plan outline............................................................................................................12
STEP 1 – EXECUTIVE