Business Plan Ice Cream Shop
Table of Content
1.0 Executive Summary.................................................................................................... 1 1.1 Objectives……………………………………………………………………… 1 1.2 Mission………………………………………………………………………… 1 1.3 Key to success…………………………………………………………………. 1
2.0 Company summary.................................................................................................... 2
2.1 Company ownership…………………………………………………………… 2
2.2 Company locations and facilities………………………………………………. 2
2.3 Strengthens…………………………………………………………………….. 2
2.4 Weaknesses…………………………………………………………………….. 2
3.0 The purpose of business plan………………………………………………………. 3
3.1 Start-up company……………………………………………………………… 3
4.0 Product description…………………………………………………………………. 4
4.1 Sourcing………………………………………………………………………... 4
4.2 Future product…………………………………………………………………. 4
5.0 Market summary analysis………………………………………………………...... 5
5.1 Costumer (target market)………………………………………………………. 5
5.2 Competitors…………………………………………………………………….. 5
6.0 Strategy and implementation summary…………………………………………… 5
6.1 Marketing strategy……………………………………………………………... 5 6.1.1 Pricing strategy.................................................................................…... 5
6.1.2 Promotion strategy…………………………………………………….. 6
6.1.3 Distribution Strategy………………………………………………… 6
6.2 Sales strategy…………………………………………………………………. 6 6.2.1 Sales forecast………………………………………………………….. 6
7.0 Management and organizational structure............................................................. 7
7.1 Profile Enterprise……………………………………………………………… 7
7.2 Organizational chart…………………………………………………………… 7
7.3 Business need assessment……………………………………………………… 7
7.4 Work mechanism and shop layout……………………………………………... 8
8.0 Financial plan……………………………………………………………………….. 9
8.1 Beginning cost…………………………………………………………………. 9
8.2 Personnel plan………………………………………………………………….. 9
8.3 Operation fixed cost a year…………………………………………………….. 9
8.4 Important assumption………………………………………………………….. 10
8.5 Projected
1.0 Executive Summary.................................................................................................... 1 1.1 Objectives……………………………………………………………………… 1 1.2 Mission………………………………………………………………………… 1 1.3 Key to success…………………………………………………………………. 1
2.0 Company summary.................................................................................................... 2
2.1 Company ownership…………………………………………………………… 2
2.2 Company locations and facilities………………………………………………. 2
2.3 Strengthens…………………………………………………………………….. 2
2.4 Weaknesses…………………………………………………………………….. 2
3.0 The purpose of business plan………………………………………………………. 3
3.1 Start-up company……………………………………………………………… 3
4.0 Product description…………………………………………………………………. 4
4.1 Sourcing………………………………………………………………………... 4
4.2 Future product…………………………………………………………………. 4
5.0 Market summary analysis………………………………………………………...... 5
5.1 Costumer (target market)………………………………………………………. 5
5.2 Competitors…………………………………………………………………….. 5
6.0 Strategy and implementation summary…………………………………………… 5
6.1 Marketing strategy……………………………………………………………... 5 6.1.1 Pricing strategy.................................................................................…... 5
6.1.2 Promotion strategy…………………………………………………….. 6
6.1.3 Distribution Strategy………………………………………………… 6
6.2 Sales strategy…………………………………………………………………. 6 6.2.1 Sales forecast………………………………………………………….. 6
7.0 Management and organizational structure............................................................. 7
7.1 Profile Enterprise……………………………………………………………… 7
7.2 Organizational chart…………………………………………………………… 7
7.3 Business need assessment……………………………………………………… 7
7.4 Work mechanism and shop layout……………………………………………... 8
8.0 Financial plan……………………………………………………………………….. 9
8.1 Beginning cost…………………………………………………………………. 9
8.2 Personnel plan………………………………………………………………….. 9
8.3 Operation fixed cost a year…………………………………………………….. 9
8.4 Important assumption………………………………………………………….. 10
8.5 Projected