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Executive Summary
This restaurant business plan is for Bachelor’s Restaurant, a new medium-sized restaurant located in a trendy neighborhood of Bangladesh. Bachelor’s Restaurant emphasis will be on organic and creative ethnic food. An emphasis on organic ingredients is based on Bachelor’s Restaurant dedication to sustainable development. Additionally, the restaurant procures local foods when possible, reducing their dependence on fossil fuels used for transportation.
Table of contents
Introduction………………………………………………………………………………1
Step One: Making the Commitment………………………………...………………….2
Mission………………………………………………………………….…………………2
Objectives……………………………………………………………..…………………..2
Step two: Analyzing oneself………………………………………..……………………2
Company Ownership……………………………………………….……………………..3
Start-up Summary…………………………………………………...…………………….3
Start Up Requirement………………………………………………..……………………4
Step Three: Choosing a product or Services…………………………………………..5
Services……………………………………………………………………………………5
The Menu………………………………………………………….………………………6
Organic Ingredients………………………………………………..………………………6
Ethnic Ingredients and Recipes…………………………………..………………………..6
Interior Accoutrements…………………………………………..………………………..6
Product………………………………………………………….…………………………7
Step Four: Market Research Analysis……………………….…………………………9
Market Segmentation………………………………………….…………………………..9
The Lonely Rich…………………………………….…………………………………….9
Young Happy Couples……………………………...……………………………………..9
The Rich Hippies…………………………………...……………………………………..9
Dieting Women…………………………………………………………………………..10
Market Analysis……………………………………….…………………………………10
Step Five: Forecasting Sales Revenue: ………………..………………………………11
Competitive Edge……………………………………….………………………………..11
Sales Strategy……………………………………………….……………………………11
Website Marketing Strategy……………………………………………………………..12
Sales Forecast………………………………………………...…………………………..13
Step Six: Management
Bibliography: 1. Google 2. Some Information from renowned restaurant.