Submitted to: Michael Salingsing
Submitted by: Juvan L. Duterte
LINK CORPORATION
S.Y. 2012-2013
S.Y. 2012-2013
Table of Contents
Executive Summary…………………...………………1
Company Overview
Mission & Vision Statement......................................2
Goals and Objective…………………………………...3
Values Statement……………………...………………4
Company Opportunities and Threats………………..5
Potential stealth competitors Questionnaire………..6
Business Customer Profile…………………………...7
Business Environment
Ideal customer questionnaire…………….…………..8
Customer Snapshot…………………………………...9
Industries or business analysis questionnaire………………………………………….10
Customer Profile questionnaire……………………..11
Customer Intelligence Checklist……………………12
Quick financial Projection worksheet………………13
Executive Summary
Link Corporation will be a consulting company specializing in marketing of high-technology products in international markets. The company offers high-tech manufacturers a reliable, high-quality alternative to in-house resources for business development, market development, and channel development.
Juvz Repair Service will be created as a Link Corporation based in Catbalogan City, owned by its principal investors and principal operators. The initial office will be established in A-quality office space in San Fransisco Street, the heart of the Catbalogan’s Business area. Our secondary target will be the medium-sized companies in high growth areas such as multimedia and software. One of Link Corporation challenges will be establishing itself as a real consulting company, positioned as a relatively risk-free corporate purchase. Industry competition comes in several forms, the most significant being companies that choose to do business development and market research in-house. Furthermore, they are often hampered by a flawed organizational structure that does not provide the most experienced people for the client's projects. Advantage over such companies as