Business Plan Project
Nick Stewart, Weston Clouse,
Jesse Robles, Nate Woods, and Chad Hancock
MGT 253 Business Plan Project
April 28, 2014
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Company Description
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True Craft Board Co. is a company that has been built and created from a simple idea: To produce custom, quality boards. When a young boarder goes into a shop to buy his first cruiser, very seldom will he find solace in the factory made, computer generated graphic, cookie cutter boards. Every rider is different, therefore ever board should be. The idea to bring quality craftsmanship coupled with the finest art to the long boarding community was born by a group of friends. The dream and vision is to have buyers order boards by talking personally with the craftsman and artist to have get the board they want. Custom details include the shape, wood striping, length, the color of wheels and style of paint job. No board will have a duplicate. Yes, it will take more time on the part of True Craft, but that’s what we believe people will want. We hope that parents will be able to give their children custom boards designed by them for their kids. The opportunities are endless! Also, the custom, hand painted art work on each board will allow us to present them in different settings and cultures. You can see our boards in places such as art walks, art shows and special festivals all over the state. Now, the long boarding sport will not be limited to board shops and skate parks. Everyone will come to know the beauty of quality and custom work. Individuality is key, thus the owners of the company contribute their personal
BUSINESS PLAN PROJECT
"1
skills to each board. From designers to the wood worker, and from artist to marketer, the skills that are brought into the company and not only skills, but past times and hobbies. We enjoy what we do, and that is why True Craft Board Co. will continue to grow and thrive.
!
Opportunity Analysis and Research
!
The longboard industry has been growing at a healthy rate for the past 10
Jesse Robles, Nate Woods, and Chad Hancock
MGT 253 Business Plan Project
April 28, 2014
!
Company Description
!
True Craft Board Co. is a company that has been built and created from a simple idea: To produce custom, quality boards. When a young boarder goes into a shop to buy his first cruiser, very seldom will he find solace in the factory made, computer generated graphic, cookie cutter boards. Every rider is different, therefore ever board should be. The idea to bring quality craftsmanship coupled with the finest art to the long boarding community was born by a group of friends. The dream and vision is to have buyers order boards by talking personally with the craftsman and artist to have get the board they want. Custom details include the shape, wood striping, length, the color of wheels and style of paint job. No board will have a duplicate. Yes, it will take more time on the part of True Craft, but that’s what we believe people will want. We hope that parents will be able to give their children custom boards designed by them for their kids. The opportunities are endless! Also, the custom, hand painted art work on each board will allow us to present them in different settings and cultures. You can see our boards in places such as art walks, art shows and special festivals all over the state. Now, the long boarding sport will not be limited to board shops and skate parks. Everyone will come to know the beauty of quality and custom work. Individuality is key, thus the owners of the company contribute their personal
BUSINESS PLAN PROJECT
"1
skills to each board. From designers to the wood worker, and from artist to marketer, the skills that are brought into the company and not only skills, but past times and hobbies. We enjoy what we do, and that is why True Craft Board Co. will continue to grow and thrive.
!
Opportunity Analysis and Research
!
The longboard industry has been growing at a healthy rate for the past 10