Business plan proposal
DECLARATION.
I hereby declare that this business plan is an original document and it has never been submitted to National Examination council.
:
DATE :
SIGNATURE :
NAME OF SUPERVISOR :
DATE :
SIGNATURE :
ACKNOWLEDGEMENT.
I’m grateful to the almighty for the gift of life and bringing me to this far. Giving me sound mind and enabling me write this document.
I do appreciate the effort of my lecture Mr.Peter Rogoncho for guidance and timely supervision he has given me ensuring successful completion of this document.
I would also like to appreciate my parents and the entire family at large for the support accorded to me either financially or through a word of encouragement.
Finally I’m thankful to my friends for their unfailing support.
God bless you and see you through.
TABLE OF CONTENT
DECLARATION. i
ACKNOWLEDGEMENT. ii
CHAPTER ONE 1
1.0 EXECUTIVE SUMMARY 1
1.1BUSSINESS DESCRIPTION 1
1.2 MARKETING PLAN 1
1.3 ORGANIZATION AND MANAGEMENT PLAN 1
1.4 OPERATION/PRODUCTION PLAN 2
1.5 FINANCIAL PLAN 2
CHAPTER TWO 3
2.0 BUSINESS DECRIPTION 3
2.1 BUSINESS NAME 3
2.2 BUSINESS LOCATION AND ADDRESS 3
2.3 FORM OF OWNERSHIP 4
2.3.1 WHY SHE OPTED FOR SOLE PROPRIETORSHIP 5
2.4 TYPE OF BUSINESS 5
2.5 PRODUCTS/SERVICES 5
2.6 JUSTIFICATION OF ORPOTUNITY 7
2.7 INDUSTRY 8
2.8 BUSINESS GOALS 9
2.9 ENTRY AND GROWTH STRATEGY 9
CHAPTER THREE 10
3.0 MARKETING PLAN 10
3.1 POTENTIAL CUSTOMERS 10
3.2 MARKET SHARE 10
3.4 PRICING STRATEGY 13
3.5 SALE TACTICS 13
3.6 METHOD OF PROMOTION AND ADVERTISING 14
3.7 DISTRIBUTION STRATEGY 14
CHAPTER FOUR 16
4.0 ORGANISATION AND MANAGEMENT PLAN 16
4.1 BUSINESS MANAGEMENT AND QUALIFICATION 16
4.2 PERSONAL NUMBER AND DUTIES 17
4.3 RECRUITMENT, TRAINING AND PROMOTION 20
4.4 REMUNARATION AND INCETIVES 21
4.5 LICENCES, PERMITS AND BYLAWS 23
4.6 SUPPORT SERVICES 23
CHAPTER FIVE 25
5.0 OPERATIONAL PLAN 25
5.1 SERVICE/PRODUCT DESIGN AND
I hereby declare that this business plan is an original document and it has never been submitted to National Examination council.
:
DATE :
SIGNATURE :
NAME OF SUPERVISOR :
DATE :
SIGNATURE :
ACKNOWLEDGEMENT.
I’m grateful to the almighty for the gift of life and bringing me to this far. Giving me sound mind and enabling me write this document.
I do appreciate the effort of my lecture Mr.Peter Rogoncho for guidance and timely supervision he has given me ensuring successful completion of this document.
I would also like to appreciate my parents and the entire family at large for the support accorded to me either financially or through a word of encouragement.
Finally I’m thankful to my friends for their unfailing support.
God bless you and see you through.
TABLE OF CONTENT
DECLARATION. i
ACKNOWLEDGEMENT. ii
CHAPTER ONE 1
1.0 EXECUTIVE SUMMARY 1
1.1BUSSINESS DESCRIPTION 1
1.2 MARKETING PLAN 1
1.3 ORGANIZATION AND MANAGEMENT PLAN 1
1.4 OPERATION/PRODUCTION PLAN 2
1.5 FINANCIAL PLAN 2
CHAPTER TWO 3
2.0 BUSINESS DECRIPTION 3
2.1 BUSINESS NAME 3
2.2 BUSINESS LOCATION AND ADDRESS 3
2.3 FORM OF OWNERSHIP 4
2.3.1 WHY SHE OPTED FOR SOLE PROPRIETORSHIP 5
2.4 TYPE OF BUSINESS 5
2.5 PRODUCTS/SERVICES 5
2.6 JUSTIFICATION OF ORPOTUNITY 7
2.7 INDUSTRY 8
2.8 BUSINESS GOALS 9
2.9 ENTRY AND GROWTH STRATEGY 9
CHAPTER THREE 10
3.0 MARKETING PLAN 10
3.1 POTENTIAL CUSTOMERS 10
3.2 MARKET SHARE 10
3.4 PRICING STRATEGY 13
3.5 SALE TACTICS 13
3.6 METHOD OF PROMOTION AND ADVERTISING 14
3.7 DISTRIBUTION STRATEGY 14
CHAPTER FOUR 16
4.0 ORGANISATION AND MANAGEMENT PLAN 16
4.1 BUSINESS MANAGEMENT AND QUALIFICATION 16
4.2 PERSONAL NUMBER AND DUTIES 17
4.3 RECRUITMENT, TRAINING AND PROMOTION 20
4.4 REMUNARATION AND INCETIVES 21
4.5 LICENCES, PERMITS AND BYLAWS 23
4.6 SUPPORT SERVICES 23
CHAPTER FIVE 25
5.0 OPERATIONAL PLAN 25
5.1 SERVICE/PRODUCT DESIGN AND