CONFIDENTIAL
Werizit Inc. | Business Plan | | EXECUTIVES:AYODELE SONUPE - CEOVERONICA BARNES- COOARNOLD CHOPARD - CFOGAUTAM MATTEY - CMOCOLLEEN MAXWELL – VP MARKET RESEARCHAyodele.sonupe@owen.vanderbilt.edu10/1/2012 | | | | |
Executive Summary
Werizit Inc is an organization founded by Ayodele Sonupe. The company was founded in 2012 and has received no outside investments. Werizit is currently developing its first product, which is the Werizit App, an application that uses simple technology to help find missing items within a set radius in a short amount of time.
Werizit’s objectives are ambitious yet achievable. We forecast monthly sales increases in the first year, and doubling again for the next year. We also forecast similar gross margin increases and net profit increases. With our flagship product, the Werizit App, we will maintain a significant market share in the App finder space. These goals will be maintained by adhering to three keys to success, market power, customer satisfaction, and the right management team. The Market
Werizit represents a combination of various sections of already established markets, including; Radios and Apps. The App industry represents a $14.1 billion industry and is expected to grow at 5.7% compound annual growth. The radio tech industry is also has similar growth projections. Although there has been consolidation in the radio industry since the Telecommunication Act of 1996, the industry is still highly fragmented and growing at an 8.5% annual rate. Competitors: Bikn and Prey are some of the competitors that have launched within the last 18 months that help customers locate missing items. However, Werizit is the most affordable is the only concept with customized services and design model to meet the needs of individuals of all ages The Product Werizit inc is currently building its premier product, the Werizit app. The purpose of the app is to