Business Plan: Setting up a Cafe
CHAPTER 3: MARKETING PLAN
The success of a business venture depends very much on the ability of that business to offer the product(s) or service (s) that is demanded by the target customer group.
3.1 INTRODUCTION TO MARKETING PLAN
3.1.1 Marketing Objectives The objective of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the Café Bibliotheque business plan a reality in the year 2014. Café Bibliotheque, unlike a typical cafe, provides a unique library and a place for communication and discussion through the medium of the Cafe. Cafe Bibliotheque is the answer to an increasing demand. The public wants: (1) a place to socialize and share these experiences with friends and colleagues, and (2) While indulged oneself in a book, and enjoy a soothing cup of tea.
3.2 MARKETING PERSONNEL
3.2.1 Marketing Manager Name : Nor Syadza Izzati bt Muhd Sharif
3.2.2 Schedule of Tasks and Responsibilities
POSITION
TASKS AND RESPONSIBILITIES
Marketing Manager (Sales, Customer Services, Advertisement) listening to customer requirements and presenting appropriately to make a sale; maintaining and developing relationships with existing customers in person and via telephone calls and emails; responding to incoming email and phone enquiries; acting as a contact between a company and its existing and potential markets; negotiating the terms of an agreement and closing sales; gathering market and customer information;
Attracts potential customers by answering product and service questions; suggesting information about other products and services.
Opens customer accounts by recording account information.
Maintains customer records by updating account information.
Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following
The success of a business venture depends very much on the ability of that business to offer the product(s) or service (s) that is demanded by the target customer group.
3.1 INTRODUCTION TO MARKETING PLAN
3.1.1 Marketing Objectives The objective of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the Café Bibliotheque business plan a reality in the year 2014. Café Bibliotheque, unlike a typical cafe, provides a unique library and a place for communication and discussion through the medium of the Cafe. Cafe Bibliotheque is the answer to an increasing demand. The public wants: (1) a place to socialize and share these experiences with friends and colleagues, and (2) While indulged oneself in a book, and enjoy a soothing cup of tea.
3.2 MARKETING PERSONNEL
3.2.1 Marketing Manager Name : Nor Syadza Izzati bt Muhd Sharif
3.2.2 Schedule of Tasks and Responsibilities
POSITION
TASKS AND RESPONSIBILITIES
Marketing Manager (Sales, Customer Services, Advertisement) listening to customer requirements and presenting appropriately to make a sale; maintaining and developing relationships with existing customers in person and via telephone calls and emails; responding to incoming email and phone enquiries; acting as a contact between a company and its existing and potential markets; negotiating the terms of an agreement and closing sales; gathering market and customer information;
Attracts potential customers by answering product and service questions; suggesting information about other products and services.
Opens customer accounts by recording account information.
Maintains customer records by updating account information.
Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following