Business Plan--Skating Rink
Marketing and internet management | A Business Plan | AG Spot Skating Rink | | | 8/4/2010 |
The purpose of this skating rink is to provide Orangeburg, SC with an entertainment facility for the youth. It will offer a family atmosphere and a high quality surround sound system. It will also offer group and special party rates. |
Business Plan for
AG Spot Skating Rink
Table of Contents
1. Executive Summary 3 2. Identity 4 3. Company Mission, Scope and Goals 4 4. Situation Analysis 5 a. Assumptions 5 b. Company Resources 6 c. Market Forecast 6 d. Sales, Expense and Profit Forecasts 7 e. Current and New Opportunities 8 5. Marketing Objectives 8 6. Marketing Strategies, Policies and Procedures 8 7. Marketing Programs 12 f. Schedules/Assignments 12 g. Personnel Plan 12 h. Budgets 12 8. P & L Balance Sheet 14 9. Controls 15
EXECUTIVE SUMMARY
AG Spot is planning to operate a skating rink in Orangeburg, SC to provide the area with a skating rink offering recreational skating for individuals primarily targeting to African American teens population. The employees will provide each individual with excellent customer service and utmost respect. The atmosphere will be a family friendly and open to all. The facility will have a state of the art surround sound and lighting system; as well as being maintained to the degree of cleanliness and maintenance, unlike similar operations in the Orangeburg area.
The building will have rooms for parties, arcade & video games, inflatable bouncers, and a Wi-Fi café for individuals if not skating and lockers to store valuables while customers are enjoying their time. A concession stand will provide a variety of healthy food and drink choices. The services will be offered at reasonable prices and reviewed periodically. I will build relationships with schools, churches, and other special groups.
The purpose of this skating rink is to provide Orangeburg, SC with an entertainment facility for the youth. It will offer a family atmosphere and a high quality surround sound system. It will also offer group and special party rates. |
Business Plan for
AG Spot Skating Rink
Table of Contents
1. Executive Summary 3 2. Identity 4 3. Company Mission, Scope and Goals 4 4. Situation Analysis 5 a. Assumptions 5 b. Company Resources 6 c. Market Forecast 6 d. Sales, Expense and Profit Forecasts 7 e. Current and New Opportunities 8 5. Marketing Objectives 8 6. Marketing Strategies, Policies and Procedures 8 7. Marketing Programs 12 f. Schedules/Assignments 12 g. Personnel Plan 12 h. Budgets 12 8. P & L Balance Sheet 14 9. Controls 15
EXECUTIVE SUMMARY
AG Spot is planning to operate a skating rink in Orangeburg, SC to provide the area with a skating rink offering recreational skating for individuals primarily targeting to African American teens population. The employees will provide each individual with excellent customer service and utmost respect. The atmosphere will be a family friendly and open to all. The facility will have a state of the art surround sound and lighting system; as well as being maintained to the degree of cleanliness and maintenance, unlike similar operations in the Orangeburg area.
The building will have rooms for parties, arcade & video games, inflatable bouncers, and a Wi-Fi café for individuals if not skating and lockers to store valuables while customers are enjoying their time. A concession stand will provide a variety of healthy food and drink choices. The services will be offered at reasonable prices and reviewed periodically. I will build relationships with schools, churches, and other special groups.