Business Plan (Smoked Fish)
UNIVERSITI TEKNOLOGI MARA PERLIS
SEMINAR ON PROCESSING AND MARKETING OF
MARINE PRODUCT
Titled:
SMOKED AQUA ENTERPRISE
PROPOSED BY : R B Kennedy Enis Amin Hairy Mohd. Hassan
EVALUATOR : Miss Rosnani Nazri
DATE : 9 October 2010
CHAPTER 1
INTRODUCTION
1.1 Name of company
The name of our company is Smoked Aqua Enterprise.
1.2 Form of company
Smoked Aqua Enterprise is form of partnership and it is a private limited company.
1.3 Location of company
The location of the business is at Kuala Perlis Industrial Estate. The selection of our business location is based on several factors: a. High raw material supply. b. Industrial area for fish food product. c. Excellent distribution chain.
1.4 Market outlook
Our business is focus on the in-the-style of traditional food industry called smoked fish. The smoked fish industry has been commercialized in the Malaysian market such as smoked catfish and smoked tilapia. However, the numbers of entrepreneurs was low and this industry was not performing well as expected because there was insufficient strategy in their marketing. Overall, there are not so many competitors in this industry, most of the smoked fish’s entrepreneurs selling their product through stalls at the market or sell it at their house. The methodology is not effective as not many people will realize their existence, only those who knew the makers will know about the smoked fish. In short, the smoked fish industry is just a small industry that needs more exposure so that the smoked fish lovers can easily get the product.
1.5 Our product
Smoked Aqua Enterprise only product is smoked seabass where it is a great meal or appetizer in Malaysia. Our smoked seabass is added with special ingredients such as brown sugar, lemon juice, garlic powder, onion powder, allspice and white pepper for better taste and smell.
SEMINAR ON PROCESSING AND MARKETING OF
MARINE PRODUCT
Titled:
SMOKED AQUA ENTERPRISE
PROPOSED BY : R B Kennedy Enis Amin Hairy Mohd. Hassan
EVALUATOR : Miss Rosnani Nazri
DATE : 9 October 2010
CHAPTER 1
INTRODUCTION
1.1 Name of company
The name of our company is Smoked Aqua Enterprise.
1.2 Form of company
Smoked Aqua Enterprise is form of partnership and it is a private limited company.
1.3 Location of company
The location of the business is at Kuala Perlis Industrial Estate. The selection of our business location is based on several factors: a. High raw material supply. b. Industrial area for fish food product. c. Excellent distribution chain.
1.4 Market outlook
Our business is focus on the in-the-style of traditional food industry called smoked fish. The smoked fish industry has been commercialized in the Malaysian market such as smoked catfish and smoked tilapia. However, the numbers of entrepreneurs was low and this industry was not performing well as expected because there was insufficient strategy in their marketing. Overall, there are not so many competitors in this industry, most of the smoked fish’s entrepreneurs selling their product through stalls at the market or sell it at their house. The methodology is not effective as not many people will realize their existence, only those who knew the makers will know about the smoked fish. In short, the smoked fish industry is just a small industry that needs more exposure so that the smoked fish lovers can easily get the product.
1.5 Our product
Smoked Aqua Enterprise only product is smoked seabass where it is a great meal or appetizer in Malaysia. Our smoked seabass is added with special ingredients such as brown sugar, lemon juice, garlic powder, onion powder, allspice and white pepper for better taste and smell.