Business plan Vapiano Restaurant
BA (Hons) Hospitality & Tourism Management
Small Business Development and
Entrepreneurship
MODULE CODE: 6HO712
CW1
Business plan: Vapiano restaurant
Student information:
Student name: Oman Anja
Student ID: 54151
Class: BA1
Module: Small Business Development and Entrepreneurship e-mail: anja.oman@ihtti-mail.ch Lecturers: Yuriy Barabentsev / Jaco von
Wielligh
Word count: 3,725 Date of Submission: 20.3.2015
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 3
1.1 Business Objectives 3
1.2 Mission Statement 4
1.3 Guiding Principles 4
1.4 Keys for success 4
2 INDUSTRY ANALYSIS 6
2.1 Industry rivalry 6
2.2 Threat of substitutes 7
2.3 Bargaining power of buyers 7
2.4 Bargaining power of suppliers 7
2.5 Barriers to entry 8
3 BUSINESS BACKGROUND 9
4 MARKET ANALYSIS 10
4.1 Industry description and outlook 10
4.1.2 Prospects 12
4.2 Target market 12
4.2.1 Trends 13
4.3 Market accessibility 13
4.4 Projections 13
5 COMPETITOR ANALYSIS 16
5.1 Competitor Analysis within Palladium mall 16
6 STRATEGIC ANALYSIS 18
6.1 Business strategy evaluation 18
7 STRATEGIC ACTION PLAN 20
8 MANAGEMENT AND ORGANISATION SPECIFICS 22
9 FINANCIAL PLAN 24
9.1 Monthly financial plan 24
9.2 Five year projection 27
10 VAPIANO'S BUSINESS MODEL CANVAS 29
11 REFERENCES 30
1 EXECUTIVE SUMMARY
Vapiano restaurant has a unique casual atmosphere. Casual atmosphere and innovative way of paying (costumers use a "chip card" to actually request their food and drinks from the bar or pizza, pasta or salad stations) are the major factors that boost recognition and demand on the food and beverage market.
The franchise will be family owned and operated by Anja Oman and Romana Kotnik. Anja as a young entrepreneur and Romana as already experienced manager in the hospitality industry create a perfect match to operate a franchise.
The franchise fee for Vapiano is $45,000, therefore the whole investment needed is $1,179 million in order to meet the requirements for opening and operating a Vapiano
Small Business Development and
Entrepreneurship
MODULE CODE: 6HO712
CW1
Business plan: Vapiano restaurant
Student information:
Student name: Oman Anja
Student ID: 54151
Class: BA1
Module: Small Business Development and Entrepreneurship e-mail: anja.oman@ihtti-mail.ch Lecturers: Yuriy Barabentsev / Jaco von
Wielligh
Word count: 3,725 Date of Submission: 20.3.2015
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 3
1.1 Business Objectives 3
1.2 Mission Statement 4
1.3 Guiding Principles 4
1.4 Keys for success 4
2 INDUSTRY ANALYSIS 6
2.1 Industry rivalry 6
2.2 Threat of substitutes 7
2.3 Bargaining power of buyers 7
2.4 Bargaining power of suppliers 7
2.5 Barriers to entry 8
3 BUSINESS BACKGROUND 9
4 MARKET ANALYSIS 10
4.1 Industry description and outlook 10
4.1.2 Prospects 12
4.2 Target market 12
4.2.1 Trends 13
4.3 Market accessibility 13
4.4 Projections 13
5 COMPETITOR ANALYSIS 16
5.1 Competitor Analysis within Palladium mall 16
6 STRATEGIC ANALYSIS 18
6.1 Business strategy evaluation 18
7 STRATEGIC ACTION PLAN 20
8 MANAGEMENT AND ORGANISATION SPECIFICS 22
9 FINANCIAL PLAN 24
9.1 Monthly financial plan 24
9.2 Five year projection 27
10 VAPIANO'S BUSINESS MODEL CANVAS 29
11 REFERENCES 30
1 EXECUTIVE SUMMARY
Vapiano restaurant has a unique casual atmosphere. Casual atmosphere and innovative way of paying (costumers use a "chip card" to actually request their food and drinks from the bar or pizza, pasta or salad stations) are the major factors that boost recognition and demand on the food and beverage market.
The franchise will be family owned and operated by Anja Oman and Romana Kotnik. Anja as a young entrepreneur and Romana as already experienced manager in the hospitality industry create a perfect match to operate a franchise.
The franchise fee for Vapiano is $45,000, therefore the whole investment needed is $1,179 million in order to meet the requirements for opening and operating a Vapiano
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