business policy and strategy
Applying Blue Ocean Strategy in the Philippines: The case of Krispy Kreme
It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines, it is still relatively new. It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses [...]
Krispy Kreme Applies Blue Ocean Strategy
It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines, it is still relatively new.
It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses are competing in the same market with very similar products, where profits are eaten up by the costs of competition. .This situation is called a Red Ocean.
In their book, Kim and Mauborgne .chart out in detail how businesses can achieve high growth and profits by creating new demand in an uncontested market space, or a “Blue Ocean”, rather than by competing head-to-head with other suppliers for known customers in an existing industry.
Most would think that applying Blue Ocean Strategy would mean creating a new product or finding a new market — activities which could be as costly or even more costly than head-to-head competition. .But this is not the case.
John Baybay, the senior strategy consultant and Blue Ocean Strategy expert of Impetus, describes how Krispy Kreme applied this business strategy and came out on top without having to come out with a new product or engage in different market:
While others try to compete with the closest competitors, it begs to ask: “Are we really in the business to make the best donuts? Knowing that we already make the best donuts, do we even stop there?” The answer for Krispy Kreme Philippines is a loud and resounding NO!
This focus on the big picture demonstrates how Krispy
It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines, it is still relatively new. It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses [...]
Krispy Kreme Applies Blue Ocean Strategy
It has been seven years since.W. Chan Kim and Renée Mauborgne came out with a book called The Blue Ocean Strategy. .In the Philippines, it is still relatively new.
It is rather odd that a few companies have invested in adopting a strategy that would allow them to get out of.a situation where many businesses are competing in the same market with very similar products, where profits are eaten up by the costs of competition. .This situation is called a Red Ocean.
In their book, Kim and Mauborgne .chart out in detail how businesses can achieve high growth and profits by creating new demand in an uncontested market space, or a “Blue Ocean”, rather than by competing head-to-head with other suppliers for known customers in an existing industry.
Most would think that applying Blue Ocean Strategy would mean creating a new product or finding a new market — activities which could be as costly or even more costly than head-to-head competition. .But this is not the case.
John Baybay, the senior strategy consultant and Blue Ocean Strategy expert of Impetus, describes how Krispy Kreme applied this business strategy and came out on top without having to come out with a new product or engage in different market:
While others try to compete with the closest competitors, it begs to ask: “Are we really in the business to make the best donuts? Knowing that we already make the best donuts, do we even stop there?” The answer for Krispy Kreme Philippines is a loud and resounding NO!
This focus on the big picture demonstrates how Krispy