Business Presentation
Executive Summary
Sweet Treats is a custom specialty bakery located in historical College Park, Georgia. We are dedicated to service our clientele with superior desserts, cakes and pastry products. The exceptional customer service and attention to detail, as well as the exquisite quality desserts, cakes, and pastries we offer are our tools to success.
Sweet Treats is faithful to its vision of being a exquisite bakery with exceptional service and product at competitive prices. Historical College Park, Georgia is an optimal location for launching a new bakery. Sweet Treats also hopes to become a destination known statewide with future plans on expanding throughout Georgia.
We plan to manipulate our location in the metropolitan area of Georgia to our utmost advantage. Both our talent to custom design and high traffic due to our location give us an edge as a new business. As the orders and referrals from business partners come in, over the next few months Sweet Treats will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the wedding and party industry, Sweet Treats will increase sales by more than $200,000 over the next year while maintaining a gross margin of 80%. Through a philosophy of "the finest quality, and detail oriented" regarding both product and service, Sweet Treats will establish itself as an exceptional bakery in the Southeast. We also will gain a competitive advantage in our delivered and catered service.
This plan outlines our company concept, philosophy and forecasted financials.
Objectives 1. Attain sales of $200,000 in the first year. 2. Increase second year sales by 50% and third year by 30%. 3. Expand to one new store per year.
Mission
Sweet Treats is an exquisite bakery dedicated to providing high-quality desserts, cakes and pastries with outstanding attention to detail in a comfortable atmosphere for clients who
Sweet Treats is a custom specialty bakery located in historical College Park, Georgia. We are dedicated to service our clientele with superior desserts, cakes and pastry products. The exceptional customer service and attention to detail, as well as the exquisite quality desserts, cakes, and pastries we offer are our tools to success.
Sweet Treats is faithful to its vision of being a exquisite bakery with exceptional service and product at competitive prices. Historical College Park, Georgia is an optimal location for launching a new bakery. Sweet Treats also hopes to become a destination known statewide with future plans on expanding throughout Georgia.
We plan to manipulate our location in the metropolitan area of Georgia to our utmost advantage. Both our talent to custom design and high traffic due to our location give us an edge as a new business. As the orders and referrals from business partners come in, over the next few months Sweet Treats will receive an added boost of increased traffic. Therefore, we are aggressively planning for a 50% increase in sales the second year of business.
By creating a new niche in the wedding and party industry, Sweet Treats will increase sales by more than $200,000 over the next year while maintaining a gross margin of 80%. Through a philosophy of "the finest quality, and detail oriented" regarding both product and service, Sweet Treats will establish itself as an exceptional bakery in the Southeast. We also will gain a competitive advantage in our delivered and catered service.
This plan outlines our company concept, philosophy and forecasted financials.
Objectives 1. Attain sales of $200,000 in the first year. 2. Increase second year sales by 50% and third year by 30%. 3. Expand to one new store per year.
Mission
Sweet Treats is an exquisite bakery dedicated to providing high-quality desserts, cakes and pastries with outstanding attention to detail in a comfortable atmosphere for clients who