business project one
Business Project One
Demetrius Cohen
MGT/101
April Miller, Instructor
May 9, 2014
Business Project One
Purpose of Company NIKE is a for profit Corporation (Nike, Inc. 2014). This company has reported their third quarter revenue for 2014 is at 7 billion dollars (Nike, Inc. 2014). Nike Inc. is the world leading innovator in athletic footwear , equipment, apparel, accessories, and services (Nike, Inc. 2014). The Company sells a line of performance equipment under the NIKE brand name, including bags, electronic devices, sport balls, eyewear, protective equipment timepieces socks, bats, gloves, golf clubs and other equipment designed for sports activities (Rueters, 2104). Consumer can purchase Nike products directly from outlet stores, online, or third party vendors. Nike World Headquarters is located on 200-acre of land in Beaverton, Oregon (Nike, Inc. 2014). Today the company operates in more than 160 countries and six continents around the globe. Bringing together 40,000+ employees worldwide, each make their own contributions to fulfilling Nike’s mission to bring inspiration and innovation to every athlete in the world (Nike, Inc. 2013).
History of Samsung In the 1950’s there was two with a vision that would pioneer a revolt in athletic footwear the redefine the industry (Nike, Inc. 2014). Bill Bowerman and Phil Knight had connections with the University of Oregon. Bowerman was the track and field coach while Knight competed for Bill’s track program (Nike, Inc. 2014). Bowerman was always looking for his athletes a competitive advantage. He tried different track surfaces, re-hydration drinks and most importantly running shoes (Nike, Inc. 2014). Knight earned a MBA in finance from Stanford University at that time Knight wrote letters to manufactures in Japan and Asia that proposed quality running shoes could be manufactured in Japan and compete whit more established German brands. His letters were ignored (Nike, Inc. 2014).
Demetrius Cohen
MGT/101
April Miller, Instructor
May 9, 2014
Business Project One
Purpose of Company NIKE is a for profit Corporation (Nike, Inc. 2014). This company has reported their third quarter revenue for 2014 is at 7 billion dollars (Nike, Inc. 2014). Nike Inc. is the world leading innovator in athletic footwear , equipment, apparel, accessories, and services (Nike, Inc. 2014). The Company sells a line of performance equipment under the NIKE brand name, including bags, electronic devices, sport balls, eyewear, protective equipment timepieces socks, bats, gloves, golf clubs and other equipment designed for sports activities (Rueters, 2104). Consumer can purchase Nike products directly from outlet stores, online, or third party vendors. Nike World Headquarters is located on 200-acre of land in Beaverton, Oregon (Nike, Inc. 2014). Today the company operates in more than 160 countries and six continents around the globe. Bringing together 40,000+ employees worldwide, each make their own contributions to fulfilling Nike’s mission to bring inspiration and innovation to every athlete in the world (Nike, Inc. 2013).
History of Samsung In the 1950’s there was two with a vision that would pioneer a revolt in athletic footwear the redefine the industry (Nike, Inc. 2014). Bill Bowerman and Phil Knight had connections with the University of Oregon. Bowerman was the track and field coach while Knight competed for Bill’s track program (Nike, Inc. 2014). Bowerman was always looking for his athletes a competitive advantage. He tried different track surfaces, re-hydration drinks and most importantly running shoes (Nike, Inc. 2014). Knight earned a MBA in finance from Stanford University at that time Knight wrote letters to manufactures in Japan and Asia that proposed quality running shoes could be manufactured in Japan and compete whit more established German brands. His letters were ignored (Nike, Inc. 2014).
References: Adidas Makes Its Run At Nike Retrieve from http://www.forbes.com/sites/tomvanriper/2013/02/13/adidas-makes-its-run-at-nike/ Corporate Social Responsibility - Companies in the News Retrieve from http://www.mallenbaker.net/csr/CSRfiles/nike.html Nike Inc (NKE) Retrieve from http://www.nikebiz.com/crreport/content/public-policy-and- advocacy/7-2-5-su Oligopoly Defining and measuring oligopoly Retrieved from http://www.economicsonline.co.uk/Business_economics/Oligopoly.html The Swoosh goes green – Environment Sustainability Proposal by Nike Retrieved form http://www.businesstoday-eg.com/case-studies/case-studies/the-swoosh- goes-green-environment-sustainability-proposal-by-nike.html Retrieved from http://www.reuters.com/finance/stocks/companyProfile?symbol=NKE