Business Proposal for Flea Market
Introduction
We have conducted a survey and it shows that many UTAR students complained about the usual hot weather they are facing every day. There are more than 2000 students studying in UTAR PJ campus and based on the survey we found out that 73% of the students are hoping that a refreshment corner just specifically serves desserts would be set up for the upcoming flea market on the 27th of April 2013.
To overcome this problem, we have come up with a solution by selling shaved ice in the fund raising flea market. Our shaved ice corner will provide various flavors such as mango, lychee and strawberry.
The core benefit that consumers receive from our shaved ice is a convenient, healthy and economic product to rehydrate. We ensure our materials are free from artificial preservatives and each serving is made only when an order is placed. Consumers will have an enjoyable and cool dine-in experience as our staffs are always ready to serve them.
Statement of the Problem
We encountered several internal and external problems when we have come up with the idea of selling shaved ice. Internally, the costs and expenses are our major problem. Each flavor of shaved ice costs RM5/500g and RM2/200g for each topping, hence the total ingredient costs would be RM750 for an estimated of 300 regular servings and RM30 of toppings. Containers of different sizes, plastic spoons and tissues are our main expenses that would cost at least RM80.
Our next internal problem is to gain access to the equipment that produces shaved ice. Ice shaving machines are tough to be found in the market as only specialize stores have them. We would have to gain permission from the owners to rent one of them so we could successfully produce shaved ice on-the-spot at the flea market.
In addition, our main external concern is the weather on the day of the event. Our ice would melt really fast if the weather hits 32 Celsius and above. We would have to allocate another RM150 for the purchase of dry ice and
We have conducted a survey and it shows that many UTAR students complained about the usual hot weather they are facing every day. There are more than 2000 students studying in UTAR PJ campus and based on the survey we found out that 73% of the students are hoping that a refreshment corner just specifically serves desserts would be set up for the upcoming flea market on the 27th of April 2013.
To overcome this problem, we have come up with a solution by selling shaved ice in the fund raising flea market. Our shaved ice corner will provide various flavors such as mango, lychee and strawberry.
The core benefit that consumers receive from our shaved ice is a convenient, healthy and economic product to rehydrate. We ensure our materials are free from artificial preservatives and each serving is made only when an order is placed. Consumers will have an enjoyable and cool dine-in experience as our staffs are always ready to serve them.
Statement of the Problem
We encountered several internal and external problems when we have come up with the idea of selling shaved ice. Internally, the costs and expenses are our major problem. Each flavor of shaved ice costs RM5/500g and RM2/200g for each topping, hence the total ingredient costs would be RM750 for an estimated of 300 regular servings and RM30 of toppings. Containers of different sizes, plastic spoons and tissues are our main expenses that would cost at least RM80.
Our next internal problem is to gain access to the equipment that produces shaved ice. Ice shaving machines are tough to be found in the market as only specialize stores have them. We would have to gain permission from the owners to rent one of them so we could successfully produce shaved ice on-the-spot at the flea market.
In addition, our main external concern is the weather on the day of the event. Our ice would melt really fast if the weather hits 32 Celsius and above. We would have to allocate another RM150 for the purchase of dry ice and
References: 1. Caroline, Ng May Ling. (n.d).1) Fluffy Friday : Fluffy Frozen Snow Ice at 100 Yen Shop[web log post]. Retrieved from http://www..carolinemayling.com 2. 100 Yen shop a well recognized global retail brand from Japan. (n.d) .Retrieved from http://www.100yen.com.my 3. TOM STEVENS. (2010, march 12). Shave Ice. Retrieved from http://www.mauinews.com 4. Julia Moskin. (2010, June 15). Putting the Fresh in Refreshment. Retrieved from http://www.nytimes.com 5. Mei Heong Yuen. Images. Retrieved from http://farm3.static.flickr.com/2096/4508702970_b037960a9a.jpg 6. Mei Heong Yuen. Images. Retrieved from http://www.meiheongyuendessert.com.sg/images/dessert/strawberrysnowice.jpg