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Business Proposal For Google: Chromecast

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Business Proposal For Google: Chromecast
Business Proposal

Business Proposal
Danny Sanouvong
University of Phoenix Online
ECO/561
Dr. Jerry King
August 12, 2013

Business Proposal

Product selected: Oral-B Pro-Health toothpaste
Procter...Business Proposal for Google: Chromecast

ECO/561

(Google, 2014).
Chromecast

Google recently release the Chromecast July 2013 in the United States and March 2014 for the UK and 11 new markets (2014, Google). It is a thumb size media streaming device and plugs right into your HDMI port on your Television and competes with Apple TV, Hulu Plus, and Netflix. Chromecast is characterized in a market structure as an oligopoly market structure which in the textbook describes as a having “few sellers of a standardized …show more content…
The elasticity of demand is once a manager knows the marginal cost, they should then set the price over marginal cost. This is the profit that the product will produce.
The industry for Chromecast is to allow people the choice to go beyond the monopolistic competitive market structure such as Comcast to a lesser monopolized substitution for cable: Chromecast.

Pricing Strategy based on Market Factors
Having a strategy for Chromecast will address the competition and the day to day operations. Using cost leadership, differentiation and having focus will allow the pricing strategy to affect marginal cost and allow you to profit by selling more of the lower price item to focus in a on a smaller audience which will provide revenue in the future due to the differentiation that you have for your product and stepping out amongst your competitor to offer the lower price for the …show more content…
The non pricing strategies that will be used in determinning the increased barrier to entry from the normal price slashing will be network effects, compactability to be able to ownership of control of a key resource, high set up cost, advertising, and finally having a strong brand. Having a pricing entry of $35 dollars is an impluse to buying the device, but the non pricing strategy can be the most potent strategic weapon, “Chrome is a focus at Google; Android is an afterthought,” (Keizer, 2013). Another non pricing strategy is the simplicity rules that Chromecast leverages demonstrable consumer behavior with wireless media recievers, and marries that with the mobile ecosystem (PBS,
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