Business Proposal for Rasining Cane's
RAISING CANES CHICKEN FINGERS FRANCHISE IN THE MISSISSIPPI GULF COAST BILOXI AREA
Objective
This Raising Canes Chicken Fingers franchise would strive to fit the hungry needs of the nearby patrons at the targeted area of Biloxi near Biloxi Regional Hospital and Casinos. While doing this Raising Canes would be expected to give superior service to customers, fair prices, and to be involved in the community in a positive way. Providing a fun, exciting, challenging world career with tremendous growth potential to all employees.
Company History
The chicken fingers have been served in the deep south states of Georgia, Alabama, Mississippi, and Louisiana for many years, but not as the only item on the menu. The founder of the Raising Canes Chicken Fingers, Todd Graves, was a business student at Louisiana State University. During Graves’ college days, he learned how to cook chicken fingers and developed a wonderful sauce to complement the taste (Cater III, J., & Chadwick, Ken). In a college course he was told by one of his professors, after submitting his business idea for what would be later be named Raising Canes, he was told that the business proposal would not work and gave him a very low C grade for the class (http://www.rasingcanes.com).
Graves went to financial institutions and other private investors with his business plan. Like his professor, they also told him the plan would not work saying “a restaurant serving only chicken finger meals will never make it” and “You have no prior restaurant experience and no money to invest in the business yourself… it won’t work” (http://www.rasingcanes.com). Graves then began working long hours at jobs where he was a boilermaker and a commercial Alaskan sockeye fisherman. After saving enough money, Graves started his first Raising Canes Chicken Fingers restaurant in 1996 located in Baton Rouge, Louisiana, just outside the entrance to the Louisiana State University campus. Graves intended on naming the
Objective
This Raising Canes Chicken Fingers franchise would strive to fit the hungry needs of the nearby patrons at the targeted area of Biloxi near Biloxi Regional Hospital and Casinos. While doing this Raising Canes would be expected to give superior service to customers, fair prices, and to be involved in the community in a positive way. Providing a fun, exciting, challenging world career with tremendous growth potential to all employees.
Company History
The chicken fingers have been served in the deep south states of Georgia, Alabama, Mississippi, and Louisiana for many years, but not as the only item on the menu. The founder of the Raising Canes Chicken Fingers, Todd Graves, was a business student at Louisiana State University. During Graves’ college days, he learned how to cook chicken fingers and developed a wonderful sauce to complement the taste (Cater III, J., & Chadwick, Ken). In a college course he was told by one of his professors, after submitting his business idea for what would be later be named Raising Canes, he was told that the business proposal would not work and gave him a very low C grade for the class (http://www.rasingcanes.com).
Graves went to financial institutions and other private investors with his business plan. Like his professor, they also told him the plan would not work saying “a restaurant serving only chicken finger meals will never make it” and “You have no prior restaurant experience and no money to invest in the business yourself… it won’t work” (http://www.rasingcanes.com). Graves then began working long hours at jobs where he was a boilermaker and a commercial Alaskan sockeye fisherman. After saving enough money, Graves started his first Raising Canes Chicken Fingers restaurant in 1996 located in Baton Rouge, Louisiana, just outside the entrance to the Louisiana State University campus. Graves intended on naming the
References: Todd Graves Chicken Fingers. Retrieved October 11 2011, from http://www.raisingcanes.com Cater III, J., & Chadwick, Ken. After Hurricane Katrina: A Conversation with Todd Graves of Raising Canes Chicken Fingers, allBusiness. Retrieved November 3, 2011, from http://www.allbusiness.com/education-training/education-systems-institutions/13482294-1.html (A. Olds, personal communication, October 11, 2011) (P. Tuennerman, personal communication, October 13, 2009) Executive Summary The attached proposal is a recommendations for opening a Raising Cane Chicken Fingers franchise in the Biloxi Gulf Coast area on Caillavet Street. The number resources used in preparing this proposal were hard to find and limited. Interviews with businesspersons from Raising Canes were vital for the information in this proposal. The Biloxi Gulf Coast area provides a great setting for Raising Canes Chicken Fingers. Raising Canes simplicity in its products make it a great fit for the wide range of cultures that pass through the area. The lack of competition in the area will make it easy for the brand name of Raising Canes to spread through the area. This proposal will provide you with the details on why a Raising Canes Chicken Fingers would be a profitable success at this location.