Business Proposal for a Tutoring Agency
Table of Contents
Executive Summary 4 The Market 4 The Services 5 Promotion and advertising 5 Management 6 Future plans 6
1. Description of the Business 6 1.1. Mission 6 1.2. The key factors 7 1.3. Goals 7 1.4. Scope of the business 7 1.5. The company 8 1.6. The owners 8 1.7. Legal and regulatory frame of the company 8 1.7.1. DBS Checks 9
2. Business opportunities 10 2.1. The driving forces 10 2.1.1. Experience 10 2.1.2. A rising market 11 2.1.3. Better return on investment possibility 12 2.2. Potential Customer 12 2.3. Competition 13
3. Marketing plan and Strategy 13 3.1. Initial essentials 14 3.1.1. DBS checks 14 3.1.2. Registration and licensing 14 3.1.3. Company Address 14 3.2. Objectives of the Business 14 3.3. The Unique Selling Proposition (USP) 15 3.4. Pricing 16 3.5. Promotion and Advertising 16 3.5.1. Word of Mouth 16 3.5.2. Sales Promotion 17 3.5.3. Social media marketing 17
4. Operations and Processes 19 4.1. Background of the owners / employees 19 4.2. Personnel plan 19 4.3. Dealing with the start up 20 4.4. The process of value creation 20 4.5. Diversity management 21 4.6. Services offered 22 4.6.1. One to one tuition 22 4.6.2. Group session 22 4.6.3. GCSE revision courses 22 4.6.4. Online services 22 4.7. Future operations 23
5. Technological consideration 23 5.1 Future online plans 24 5.1.1. Website 24 5.1.2. Distance learning via video conferencing 24 5.2 Communication 24
6. Financial Consideration 25 6.1. Estimated initial / fixed costs 25 6.2. Other Costs 26 6.3. Expected Revenue 26
References 28
Appendix 31
Table of Figures
Figure 1 Social Feedback Cycle
Figure 2 Estimated (fixed) Cost for Year 1
Figure 3 Expected Revenue for Years 1 and 2
Executive Summary
The proposal is for a tutoring company based in the East London area in the UK.
Executive Summary 4 The Market 4 The Services 5 Promotion and advertising 5 Management 6 Future plans 6
1. Description of the Business 6 1.1. Mission 6 1.2. The key factors 7 1.3. Goals 7 1.4. Scope of the business 7 1.5. The company 8 1.6. The owners 8 1.7. Legal and regulatory frame of the company 8 1.7.1. DBS Checks 9
2. Business opportunities 10 2.1. The driving forces 10 2.1.1. Experience 10 2.1.2. A rising market 11 2.1.3. Better return on investment possibility 12 2.2. Potential Customer 12 2.3. Competition 13
3. Marketing plan and Strategy 13 3.1. Initial essentials 14 3.1.1. DBS checks 14 3.1.2. Registration and licensing 14 3.1.3. Company Address 14 3.2. Objectives of the Business 14 3.3. The Unique Selling Proposition (USP) 15 3.4. Pricing 16 3.5. Promotion and Advertising 16 3.5.1. Word of Mouth 16 3.5.2. Sales Promotion 17 3.5.3. Social media marketing 17
4. Operations and Processes 19 4.1. Background of the owners / employees 19 4.2. Personnel plan 19 4.3. Dealing with the start up 20 4.4. The process of value creation 20 4.5. Diversity management 21 4.6. Services offered 22 4.6.1. One to one tuition 22 4.6.2. Group session 22 4.6.3. GCSE revision courses 22 4.6.4. Online services 22 4.7. Future operations 23
5. Technological consideration 23 5.1 Future online plans 24 5.1.1. Website 24 5.1.2. Distance learning via video conferencing 24 5.2 Communication 24
6. Financial Consideration 25 6.1. Estimated initial / fixed costs 25 6.2. Other Costs 26 6.3. Expected Revenue 26
References 28
Appendix 31
Table of Figures
Figure 1 Social Feedback Cycle
Figure 2 Estimated (fixed) Cost for Year 1
Figure 3 Expected Revenue for Years 1 and 2
Executive Summary
The proposal is for a tutoring company based in the East London area in the UK.
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