Business report
Level of Success: Virgin Atlantic Airway Invests in Africa
Submitted by: Xuejun Qi (Serena)
Submitted to: Glenda Fish
Academic Communication 5A
Due Date: 2014.2.28
Level of Success: Virgin Atlantic Airway Invest in Africa
Executive summary
This report illustrates two ways that Virgin Atlantic Airway uses to invest successfully in Africa. The two aspects are business and local directions. These are based on company’s website, academic journals and newspapers. Business means companies should catch the opportunity to expend their business. Local means the company should be concerning about the local economic situation and the local people’s lifestyle, in order to let the local accepting them invest in Africa, therefore makes that Virgin Atlantic Airway invest in Africa successful. The two ways used by Virgin Atlantic Airway have been mostly successfully invest in Africa. If Virgin Atlantic Airway keeps considering about these two aspects to their investment program, it can make their investment program more successful than their current situation.
1. Introduction
Virgin Atlantic Airway is one of the most famous airline giants in the world. Its successful investment in Africa is an important essential that makes this company reaches this rank.
1.1 Background
Virgin Corporation was founded in 1968 by Richard Branson in the United Kingdom. Until 2012, the Virgin Corporation employed almost more than 50,000 people over 50 countries in the world. Global branded revenues of £15bn ($24bn). Virgin Corporation is a transnational private company. In 1970, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays, health to wellness. Virgin Atlantic set up in 1984. The company has become Britain’s second largest carrier serving majority of cities in the world. In 1999. Virgin Atlantic started cooperation with South
Submitted by: Xuejun Qi (Serena)
Submitted to: Glenda Fish
Academic Communication 5A
Due Date: 2014.2.28
Level of Success: Virgin Atlantic Airway Invest in Africa
Executive summary
This report illustrates two ways that Virgin Atlantic Airway uses to invest successfully in Africa. The two aspects are business and local directions. These are based on company’s website, academic journals and newspapers. Business means companies should catch the opportunity to expend their business. Local means the company should be concerning about the local economic situation and the local people’s lifestyle, in order to let the local accepting them invest in Africa, therefore makes that Virgin Atlantic Airway invest in Africa successful. The two ways used by Virgin Atlantic Airway have been mostly successfully invest in Africa. If Virgin Atlantic Airway keeps considering about these two aspects to their investment program, it can make their investment program more successful than their current situation.
1. Introduction
Virgin Atlantic Airway is one of the most famous airline giants in the world. Its successful investment in Africa is an important essential that makes this company reaches this rank.
1.1 Background
Virgin Corporation was founded in 1968 by Richard Branson in the United Kingdom. Until 2012, the Virgin Corporation employed almost more than 50,000 people over 50 countries in the world. Global branded revenues of £15bn ($24bn). Virgin Corporation is a transnational private company. In 1970, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays, health to wellness. Virgin Atlantic set up in 1984. The company has become Britain’s second largest carrier serving majority of cities in the world. In 1999. Virgin Atlantic started cooperation with South
References: Akpo, E. (2013). The rise and the fall of Virgin Nigeria. Retrieved from https://www.academia.edu/3882049/The_Rise_and_Fall_of_Virgin_Nigeria_A_defunct_subsidiary_of_Virgin_Group_ Harford. S. (2005). Investment Environment in Africa. Retrieved from: http://www.africadiaspora.com/2005/downloads/Speech_UKDiaspora_Sept2005.pdf Market Overview -- Travel. (2012). Vietnam Tourism Report, (1), 15-21. Virgin Atlantic Airways – Company Overview (n.d.). Retrieved from: http://www.virgin-atlantic.com/tridion/images/companyoverviewnov_tcm4-426059.pdf Virgin Atlantic Office Website: http://www.virgin-atlantic.com/za/en/footer/about-us.html Virgin Atlantic uncovers the best talent and cuts time to hire by 20% (n.d.). Retrieved from: http://www.lumesse.com/media/11976/lumesse_customerinsight_virginatlantic_enuk.pdf Virgin Cargo sees 39% revenue growth (n.d.). Retrieved from: http://www.payloadasia.com/article/virgin-cargo-sees-39-revenue-growth/6567