Business Report - Qantas

Good morning and welcome today as head of finance and accounting I will be presenting to you the three most important financial documents that need to be completed by the end of each financial year. My department finance and accounting runs through an analysis to see whether or not we have achieved goals planned or we need to re- assess the company’s performance. I will be addressing all departments now as a whole and individually after, where we can discuss any further questions.

Revenue/profit and loss statement – is a summary of the income and expenses incurred usually over a year. It contains:

Sales/revenue/turnover- the total income earned from the company’s effort as a whole but mainly the flights of course. Marketing in effect plays a role by using the media as a window to get through to the general public and promote. This should be a signal for operations to keep up with the demand in providing the services offered. Marketing keep monitoring customers especially your target markets, understand their preferences and try and work around them and promote in way that they see value for money, if it means dropping prices and profit then so be it, as long as we stay in favor and ahead of competition. Marketing could also review their sales and whether or not the promotion strategies being used have been effective and resulted in higher income and if not then how and where can there be room for improvement. To operations, keep in tact with marketing; use them to get exact figures of flights/passengers/planes and airports to organize flights professionally and properly. Also consider special events Christmas/Easter/occasions where it would most appropriate to have special deals and discounts to increase income, research and see what/when passengers would most likely fly throughout the year. It is crucial that operations and marketing monitor and maintain the figures and review their work from previous years to see if there has been actual progress since