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Business Report Qantas Airways

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Business Report Qantas Airways
BUSINESS REPORT ON QANTAS AIRLINES

Hasblady Leon Ramirez (Sofia)
Student No 31278
Class: BAE 10
16th January 2013

TABLE OF CONTENTS

EXECUTIVE SUMMARY 3 1. INTRODUCTION 4 2. QANTAS ETHICAL EVALUATION 5 2.1. Airlines Safety as an Ethical Issue 5 3. QANTAS SHARE PRICE EVALUATION 6 3.1. Share Price Definition 6 3.2. Share Price Behavior 2012 6 3.3. Share Price History 7 4. Recommendation 8 REFERENCES 9

EXECUTIVE SUMMARY

The aim of this report is to evaluate whether Qantas airways is a suitable company for ethical investment. Firstly, Qantas has currently been incurring in an ethical issue, because it has reduced in almost 50 % its staff in order to obtain better profits, however, the flight safety has been affected due to this maintenance downsizing, also Qantas share price analysis determines that although the stock had a downturn three years ago, it has begun to rise now. However, the result of this report is that, Qantas is not an appropriate company to invest now due to the low share price behavior and maintenance airplane’s issue.

1. INTRODUCTION
The purpose of this report is to evaluate whether Qantas airways is a suitable company for ethical investment. This evaluation is divided in two aspects, ethical investing and share price performance in order to make a recommendation to clients.
Currently, companies have begun to make decisions on basis to moral assumptions such as, social consideration, environmental concerns and ethical reporting with the purpose of selecting ethical investment and achieving a competitive financial return (Schwartz 2003, p. 195). According to Michelson, this recent behavior is called ethical investment (Australia and United Kingdom) and socially responsible investment ( United States) and this is a main topic in the financial industry due to the gained importance during the last years (2004, p. 1).
Qantas is the largest domestic and international airline that was established in


References: Andersen, M, Subbaraman, R, 1996, Share prices and Investment, Economic Analysis Department, Reserve Bank of Australia, December, pp. 1-2. Crikey, 2012, Real issues behind Qantas maintenance job loss claims, [online], Available: http://blogs.crikey.com.au/planetalking/2012/11/08/real-issues-behind-qantas-maintenance-job-loss-claims/, 15 January 2013. Herald Sun, 2012, Bitter blow as Qantas cuts 500 jobs, [online], Available: http://www.heraldsun.com.au/news/victoria/bitter-blow-as-qantas-cuts-500-jobs/story-fn7x8me2-1226361597334, 21 May 2012. Michelson, G, Wailes, N, Van Der Laan, S, Frost, G, 2004, Ethical Investment Processes And Outcomes, Journal of Business Ethics, vol. 52, no. 1, June, pp. 1-10. News.com.au, 2012, Safety investigator finds cracked blade caused Qantas emergency, [online], Available: http://www.news.com.au/travel/news/fractured-blade-to-blame-for-qantas/story-e6frfq80-1226540282165, 18 December 2012. Qantas Airways, 2012, Our Company, [online], Available: http://www.qantas.com.au/travel/airlines/company/global/en Schwartz, M, 2003, The Ethics of Ethical Investing, Journal of Business Ethics, vol.43, No. 3, March, pp. 195-213.
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