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Table of Contents
Abstract

Introduction 3 Company Profile 3 Research Aim 4 Methodology 4

Literature Review 4 Demand Theory 4 Demand, Supply and equilibrium 4 Market Structure Theory 5 Information economic 5

Analysis 5

Conclusion 7

References 9

Business report: Google Inc.

Abstract
The business report analyzes business strategies and operations of Google Inc through applying microeconomic theories. The main objective of this report is to critically analyze the business operations and strategies of Google Inc. through an economist’s perspective. It shall also provide recommendation and suggestions on the business strategies of Google Inc to develop in-depth understanding about the microeconomic concepts.
1. Introduction
Microeconomic theories provide a deeper insight to determine behaviors of individuals and business entities decision to make effective use of allocation of its limited resources. It analyzes the business decisions and behaviors that are stimulated by the supply and demand of the good and service of the market that derives pricing decisions of product and services of the business. The purpose of this business report is to investigate critically analyze the operational strategies of Google Inc. through microeconomic models and theories. The business decisions regarding pricing and production are dependent on the demand and competitive behaviors of the agent. It is one of the major reasons due to which Google Inc.’s strategies are develop with respect to the stimuli prevailing in the market.
1.1 Company Profile
Google Inc. is an American multinational global technology services and product providers that aim to improve individuals’ connection with its products and services (Hephaestus Books, 2011). The main business segments of the business are its online advertisement technologies, research, cloud computing and software.



References: (2013). Annual Report: Google Inc. California: Google Inc. Hephaestus Books. (2011). Articles on Google Services, Including: Google Answers, Blogger (Service), Google Product Search, Orkut, Google News, Google Groups, Gmail, Google Too. London: Hephaestus Books. King, R. (2014, March 25). Google 's new cloud strategy: Apply Moore 's Law to prices. Retrieved from http://www.zdnet.com/googles-new-cloud-strategy-apply-moores-law-to-prices-7000027639/ Perloff, J. (2013). Microeconomics: Theory and Applications with Calculus. London: Pearson Education. Wetzstein, M. (2013). Microeconomic Theory: Concepts and Connections. New York: Routledge.

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