A cross-sectional study of the impact of consumer disposable income on revenue’s of fast food restaurants located in close proximity of educational institutions
TABLE OF CONTENT
TABLE OF CONTENT
Sl. No | Content | Page No | 1. | Abstract | 2 | 2. | IntroductionProblem statement Hypothesis Significance of the study Statement of the question Scope and limitation | 2 | 3. | Literature review | 4 | 4. | Methodology Research design Sampling Data collection tools | 5 | 5. | Conclusion | 6 | 6. | References | 7 |
ABSTRACT
ABSTRACT
Our research is concerned with the different factors affecting revenue of fast food restaurant located in close proximity of educational institutions. The purpose of the research is to study how exactly consumers disposable income impact the fast food restaurants revenue. For conducting the research, the sample of data has been taken from students; teachers and administrators of two colleges say Bangalore Management Academy and CRM IMS. The results reveal that restaurants make much profit on school days and less profit when closed because the success of the restaurants depends on consumer’s disposable income.
INTRODUCTION
INTRODUCTION
A fast food is a food that can be cooked and served very quickly sold in restaurant. We noticed in the last decade, a growth of fast food restaurants in India as Indian eating-out habit has considerably increased. This phenomenon is also observed where we could daily see a flux of adolescent and youngest population and that places are nothing but nearby educational institutions. The targeted customers are mostly students, teachers, administrators and people located in close proximity to educational institutions and the aim of the restaurants owners is to make profit, maximize and sustain their revenue. However it exist a relationship between restaurant’s location,