Business Research

Good Essays

Open Document

Open Document

View Writing Issues

1340 Words

Grammar

Grammar

Plagiarism

Plagiarism

Writing

Writing

Score

Score

Business Research

Assignment On

Research Proposal to measure the brand equity of Virgin Company in Bangladesh

Course Title

Business Research

Course Code

BUS 418

Submitted to
Md. Rabiul Kabir
Assistant Professor
Dept. of BBA
Stamford University Bangladesh

Submitted by

Mahamuda Jahan Chowdhury BBA 03912538
Kazi Fahmida BBA 03912534
Shammi Akter BBA 03912565
Fatema Nur BBA 03912566
Shamima Rahman BBA 03912729 Batch: 39 (E)

Submission date:
01/03/2011

STAMFORD UNIVERSITY BANGLADESH

April 12, 2011

Md. Rabiul Kabir
Assistant Professor
Department of Business Administration
Stamford University Bangladesh

Subject: Submission of report on “Research Proposal measure the band equity of Virgin Company in Bangladesh”.

Dear Sir,

With due respect, we would like to draw your kind attention to the fact that, we, the student of BBA of Stamford University Bangladesh, prepared the research proposal to measure the brand equity of Virgin Company in Bangladesh .

Within those limited scope we learnt a very little about research but this little experience has to be expressed. So, we are shaping our experience and thoughts with a report from the view point of our knowledge about the brand equity of Virgin Company in Bangladesh

Therefore, we pray and hope that you would be kind enough to accept our report and pass your valuable commitment on it.

Sincerely yours,

Kazi Fahmida ……………………..
Mahamuda Jahan Chowdhury ……………………...
Shammi Akter ……………………..
Fatema Nur

Continue Reading

You May Also Find These Documents Helpful

Better Essays
Preparing to Conduct Business Research
- 1857 Words
- 8 Pages
Preparing to Conduct Business Research

UPS is an organization that depends on reliable and efficient employees and management. More importantly, the organization must maintain dependability and efficiency while upholding a strict set of safety procedures and guidelines ("Ups Enterprise Portal", 2013). It is essential that all employees are properly trained on all operating safety procedures and for management to continually enforce safety guidelines.…
- 1857 Words
- 8 Pages
Better Essays

Read More
Best Essays
Brand Audit of John Lewis
- 3400 Words
- 14 Pages
Brand Audit of John Lewis

References: Ardvisson, A. (2006) Brand value. Journal of Brand Management, pg. 188 Feb 2006; 13, 3; ABI/INFORM Global…
- 3400 Words
- 14 Pages
Best Essays

Read More
Powerful Essays
Business Research
- 2697 Words
- 11 Pages
Business Research

I heard the news that the President of Sparklin Automotive Company has decided to go off my recommendation and adopt the Balanced Scorecard, which I believe he adopted it to improved the performance of the employees as well as the company itself here at Sparklin Automotive Company. The President of Sparklin Automotive Company took the time out and sent me an email informing me "We at Sparklin Automotive Company have decided to adopt the Balanced Scorecard".…
- 2697 Words
- 11 Pages
Powerful Essays

Read More
Good Essays
Business Research
- 331 Words
- 2 Pages
Business Research

As a result to the investigation of the proposed acquisition, Riordan Manufacturing needs more information from the company to make a firm decision on behalf of the company. Please provide us with the information stated below. Please note this memorandum is designed so you can indicate your response on the form, in substantial time frame. Accordingly, please check all appropriate boxes to the right that apply to you as indicated in the request make sure to indicate whether the boxes is applicable or not applicable and relevant documents or explanation is enclosed.…
- 331 Words
- 2 Pages
Good Essays

Read More
Satisfactory Essays
Preparing to Conduct Business Research
- 522 Words
- 2 Pages
Preparing to Conduct Business Research

Even though The Coca Cola Company may generally utilize quantitative research, it is important to understand the difference between quantitative and qualitative research because qualitative and quantitative research investigate different goals and there can be drawbacks when the proper research is not utilized. This is a discussion whether The Coca Cola Company business problem could primarily be solved using qualitative or quantitative research design and the benefits of using both quantitative and qualitative research designs. Whether the qualitative or quantitative research design becomes the primary design for this research will be identified, and how can The Coca Cola Company most effectively use the power of both designs. This paper will consider what the drawbacks of just using one design to research the problem. Finally this paper will wrap by discussing the insights each type of design will generate and the importance of having those insights to solve the business problem.…
- 522 Words
- 2 Pages
Satisfactory Essays

Read More
Good Essays
Understanding Business Research
- 594 Words
- 2 Pages
Understanding Business Research

Logie-Maciver, L., Piacentini, M., & Eadie, D. (2012). Using qualitative methodologies to understand behaviour change. Qualitative Market Research:An International Journal , 70-86.…
- 594 Words
- 2 Pages
Good Essays

Read More
Satisfactory Essays
Business Research
- 260 Words
- 2 Pages
Business Research

Topic: Develop appropriate research questions and hypotheses. In the Southeast, the potato chip market share held by the Lays brand is 46%. This is an example of _____. Question Source: Textbook: Ch. 3…
- 260 Words
- 2 Pages
Satisfactory Essays

Read More
Satisfactory Essays
Preparing to Conduct Business Research
- 197 Words
- 1 Page
Preparing to Conduct Business Research

· Significance, scope, magnitude, and feasibility of finding a solution to the issue, opportunity, or problem…
- 197 Words
- 1 Page
Satisfactory Essays

Read More
Better Essays
Preparing to Conduct Business Research
- 1345 Words
- 6 Pages
Preparing to Conduct Business Research

On September 12, 2012 the New York City Health Department voted eight-zero with one vote abstaining, to enact a city wide ban on sugar-sweetened beverages in containers over 16ounce in size (Susman, 2012). At the urging of New York City Mayor Michael Bloomberg the health department is hoping that this ban will have an impact on the growing obesity problem among New York citizens (Susman, 2012). Opposition to the ban was evident before the final vote by citizens believing violations of his or her freedom are occurring and vendors who see the choices in what he or she serve the customers under dictation from city hall. Perhaps the group with the most to lose is the beverage industry; the ban limits servings of sugar sweetened drinks to 16 ounces or less in the city’s 24,000 restaurants, delis, movie theaters, sports venues, and street carts (Petrecca, 2012). This means no 20-ounce bottles, no super-sized drinks, no monster drinks at the movie theater, the fact is most of these establishments consider a 16-ounce beverage a small or medium drink (Petrecca, 2012). So smaller drinks mean smaller profits; however, it may be possible that this is not the case. The ban does not limit the number of 16-ounce drinks a person may purchase; the possibility for additional sales does exist (Petrecca, 2012). Because only restaurants offer free refills, it is possible that the smaller size drinks will result in greater quantities of sales at the other locations.…
- 1345 Words
- 6 Pages
Better Essays

Read More
Satisfactory Essays
Research Proposal
- 2157 Words
- 9 Pages
Research Proposal

RE: Requesting permission to conduct a report to determine “Local tourist’s consciousness towards the tourism industry of Bangladesh”…
- 2157 Words
- 9 Pages
Satisfactory Essays

Read More
Satisfactory Essays
Business Research
- 319 Words
- 2 Pages
Business Research

This essay will review the company work procedure that my agency has enacted. I will describe how General Services Administration functions. I will explain briefly the studies done at General Services Administration on product procurements.General Services Administration looks at is location. General Services Administration has to decide which site is better suited for establishing a depot to run a Federal Government installation. General Services Administration is empowered by the Federal Government to run any property suited for government business. When agencies need some type of product General Services Administration supplies it. General Services Administration biggest customer is the U.S. Military. General Services Administration mission is to serve and cater to the governments every need. General Services Administration provides its customers with product needed to successfully accomplish its mission. The procurement process examines the needs and wants that different government agencies need and procures the products necessary to run a particular government agency. Management has to sift through thousands of different products and determine which are suitable for selling. In the case of the military the procurement officers of the military tell General Services Administration what they need to accomplish their objectives in the theater of operation. Does General Services Administration carry those products and if they do not can they get a hold of them. Does the General Services Administration have the space needed to keep in stock the products needed to support government agencies? Is management at General Services Administration doing everything necessarily to make a quality decision on what products have to be shipped out to meet mission first needs and make certain that the contractor’s identifying information is correctly placed on the…
- 319 Words
- 2 Pages
Satisfactory Essays

Read More
Powerful Essays
Advertising Agency
- 12210 Words
- 49 Pages
Advertising Agency

This advertising firm is so nice, they named it twice. Saatchi & Saatchi is one of the world 's top advertising agency networks, with more than 150 offices in about 85 countries. It provides creative advertising services and plans marketing campaigns for some of the largest advertisers and top global brands. Its Saatchi & Saatchi X agency acts primarily as a shopper 's marketing services network in the US, while its The Facilities Group segment specializes in technical and creative services in audiovisual and print areas for the UK market. Founded in the UK by Maurice and Charles Saatchi in 1970, Saatchi & Saatchi is part of Paris-based advertising conglomerate Public’s…
- 12210 Words
- 49 Pages
Powerful Essays

Read More
Powerful Essays
The Realm of Brands of Bangladesh
- 2179 Words
- 9 Pages
The Realm of Brands of Bangladesh

{draw:a} *ANY historical preview requires a clear understanding of the concept. For brand it is difficult if one intends to assess its status at two different points in time, having a totally different meaning in the minds. Just to place the perspective, it had a status of "Names or symbols that identify the unique source of a product or service" to "that which should drive the design of the total customer experience derived out of a unique trust and emotional attachment." This makes it essential for us to assess the evolution of "BRANDS" based on a given parameter. This article visits the realm of brands of Bangladesh with the definition of brand "it entails a unique value proposition for the customer". It requires mentioning that a brand is a collective term for a group of products produced by one company. Branding, on the other hand, emerged into broader business parlance as a result of the eighties' obsession with putting intangible assets like brand equity onto the balance sheet for the purposes of financial engineering.…
- 2179 Words
- 9 Pages
Powerful Essays

Read More
Powerful Essays
Proposal Letter
- 17855 Words
- 72 Pages
Proposal Letter

It is my great pleasure to submit you my thesis report on “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone, Banglalink,)”. I have tried to complete this report properly following the guidelines provided by you.…
- 17855 Words
- 72 Pages
Powerful Essays

Read More
Good Essays
Ingredient Branding - Related Literature
- 765 Words
- 2 Pages
Ingredient Branding - Related Literature

Brand communication is identified as the right mix of media vehicles that will maximize the brand’s potential to meet the goals like developing awareness, positioning and reminding the brand, its attributes, unique selling propositions and its benefit to the consumers set forth by the brand manager (Davis, 2002; Gupta et al., 2008). Brand communication creates brand image (Rio et al., 2001) and gives the brand a personality by using a constellation of brand associations (Sjodin and Torn, 2006). The better the brand communication the more the awareness perceived value and the intent of purchase (Gupta et al., 2008), which may lead to purchase and satisfaction thus leading to brand loyalty (Wonglorsaichon and Sathainrapabayut, 2008) and brand equity. Brand equity…
- 765 Words
- 2 Pages
Good Essays

Read More

Related Topics