Business Research Design
BUSINESS RESEARCH DESIGNS
Topics to be covered
Business Research Design : Exploratory, Descriptive & Causal Research
Exploratory Research: Meaning, suitability, collection, hypothesis formulation
Descriptive Research: Meaning, Types of Descriptive studies, data collection methods
Causal Research: Meaning, various types of experimental designs, types of errors affecting research design
Business Research Design - A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems. A research design lays the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently. A research design involves the following components:
Define the information needed.
Design the exploratory, descriptive and/or causal phases of the researches.
Specify the measurement and scaling procedures.
Construct and pretest a questionnaire (interviewing form) or an appropriate form for data collection.
Specify the sampling process and sampling size.
Develop a plan of data analysis.
Classification of Marketing Research Designs
Comparison of Basic Research Designs
Exploratory Research
The major emphasis in exploratory research is on converting broad, vague problem statements into small, precise sub-problem statements, which is done in order to formulate specific hypothesis.
Characteristics of Exploratory Research:
Exploratory research is flexible and very versatile.
For data collection structured forms are not used.
Experimentation is not a requirement.
Cost incurred to conduct study is low.
This type of research allows very wide exploration of views.
Research is interactive in nature and also it is open ended.
Purpose of Exploratory Research
Formulate
Topics to be covered
Business Research Design : Exploratory, Descriptive & Causal Research
Exploratory Research: Meaning, suitability, collection, hypothesis formulation
Descriptive Research: Meaning, Types of Descriptive studies, data collection methods
Causal Research: Meaning, various types of experimental designs, types of errors affecting research design
Business Research Design - A research design is a framework or blueprint for conducting the marketing research project. It details the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems. A research design lays the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently. A research design involves the following components:
Define the information needed.
Design the exploratory, descriptive and/or causal phases of the researches.
Specify the measurement and scaling procedures.
Construct and pretest a questionnaire (interviewing form) or an appropriate form for data collection.
Specify the sampling process and sampling size.
Develop a plan of data analysis.
Classification of Marketing Research Designs
Comparison of Basic Research Designs
Exploratory Research
The major emphasis in exploratory research is on converting broad, vague problem statements into small, precise sub-problem statements, which is done in order to formulate specific hypothesis.
Characteristics of Exploratory Research:
Exploratory research is flexible and very versatile.
For data collection structured forms are not used.
Experimentation is not a requirement.
Cost incurred to conduct study is low.
This type of research allows very wide exploration of views.
Research is interactive in nature and also it is open ended.
Purpose of Exploratory Research
Formulate