Business Research Methods Db 1
Group 2 Discussion Board 1
1. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.
In conducting a research study to estimate the sales potential of outboard engines within the U.S. and Canadian retail market, there are key issues and concerns that may arise from being both the manager and the researcher. Those matters of contention are a question of experience as a researcher, validity and reliability of the research, objectivity of the research with the possibility of bias, confliction of management roles and researcher roles with the possibility of money and time management confliction (Cooper & Schindler, 2011).
As a sales manager, strategic business awareness of the outboard engine industry is critical to management success. Being an internal stakeholder can give an advantage of what strategic approach could work best for the company. Due to this internal knowledge and industry experience, it is an easy task to define what research is required. Cooper and Schindler state that the problem “should be clearly defined and sharply delineated in terms as unambiguous as possible” (Cooper & Schindler, 2011, p. 13). However, limited business research experience could easily be questioned. Managers possessing these research skills will be able to distinguish the depth of research that has been completed and whether or not it is enough to make an informed decision; especially when the focus is expanding the company’s products domestically. (Cooper & Schindler, 2011).
As a manager and researcher, one must know what constitutes good, reliable research. One must ensure the purpose of the research is clearly defined; ensure the research is completely detailed; ensure the research design is thoroughly planned; ensure that high ethical standards are applied; ensure all limitations are frankly revealed within the research; ensure adequate analyzing of data occurs; ensure findings are presented
1. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.
In conducting a research study to estimate the sales potential of outboard engines within the U.S. and Canadian retail market, there are key issues and concerns that may arise from being both the manager and the researcher. Those matters of contention are a question of experience as a researcher, validity and reliability of the research, objectivity of the research with the possibility of bias, confliction of management roles and researcher roles with the possibility of money and time management confliction (Cooper & Schindler, 2011).
As a sales manager, strategic business awareness of the outboard engine industry is critical to management success. Being an internal stakeholder can give an advantage of what strategic approach could work best for the company. Due to this internal knowledge and industry experience, it is an easy task to define what research is required. Cooper and Schindler state that the problem “should be clearly defined and sharply delineated in terms as unambiguous as possible” (Cooper & Schindler, 2011, p. 13). However, limited business research experience could easily be questioned. Managers possessing these research skills will be able to distinguish the depth of research that has been completed and whether or not it is enough to make an informed decision; especially when the focus is expanding the company’s products domestically. (Cooper & Schindler, 2011).
As a manager and researcher, one must know what constitutes good, reliable research. One must ensure the purpose of the research is clearly defined; ensure the research is completely detailed; ensure the research design is thoroughly planned; ensure that high ethical standards are applied; ensure all limitations are frankly revealed within the research; ensure adequate analyzing of data occurs; ensure findings are presented
References: ources Cooper, D., & Schindler, P. (2011). Business Research Methods. New York: McGraw-Hill/Irwin. Dictionary. (2013). Productivity definition. Retrieved January 20, 2013 from: http://dictionary.reference.com/browse/productivity May, K. (2013). What are the causes of low levels of productivity? Retrieved January 20, 2013 from: http://smallbusiness.chron.com/causes-low-levels-productivity-37959.html