Business Research Methods, Part Ii
Running Head: BUSINESS RESEARCH METHODS, PART II
Business Research Methods, Part II
University of Phoenix
QNT/HC561: Applied Business in Research & Statistics in Health Care
Group ID: MBAY0ZATZ9
Erik Kirk, PhD
August 22, 2011
Introduction
Recently, Learning Team “A” was tasked with developing a research question arising from an organizational dilemma faced by the Physical Therapy Clinic. As a result of preliminary research analysis, the team determined constraints in clinical practice were having a negative impact on the therapist’s ability to fully meet patient needs. A proposal was submitted to organizational leadership that included recommendations to utilize a standard six-step research question hierarchy process. The result would produce a data pool that would be used to perform a full analysis of the issue found in the preliminary research phase. Learning Team “A” will choose a survey design package after review of several method options available to them. After settling on the method that best suits the project purpose, the team will develop a survey using a pre-defined measurement scale selected to ensure that third-party payer group responses will produce useful data. Finally, the team will determine the optimal variable classification to use to conduct the final analysis of data.
Survey Method Selection & Justification of Choice
One of the most critical components of the Physical Therapy Clinic research project is the process by which information will be gathered from respondents to provide information on services provided by the clinic. After careful consideration of the various survey methods available to the team and balancing the obvious advantages and disadvantages of each, the use of a longitudinal survey was selected as the method that would produce the optimum data set for future analysis.
The longitudinal survey method is utilized when one wishes to gather data that spreads over a specified period. The longitudinal
Business Research Methods, Part II
University of Phoenix
QNT/HC561: Applied Business in Research & Statistics in Health Care
Group ID: MBAY0ZATZ9
Erik Kirk, PhD
August 22, 2011
Introduction
Recently, Learning Team “A” was tasked with developing a research question arising from an organizational dilemma faced by the Physical Therapy Clinic. As a result of preliminary research analysis, the team determined constraints in clinical practice were having a negative impact on the therapist’s ability to fully meet patient needs. A proposal was submitted to organizational leadership that included recommendations to utilize a standard six-step research question hierarchy process. The result would produce a data pool that would be used to perform a full analysis of the issue found in the preliminary research phase. Learning Team “A” will choose a survey design package after review of several method options available to them. After settling on the method that best suits the project purpose, the team will develop a survey using a pre-defined measurement scale selected to ensure that third-party payer group responses will produce useful data. Finally, the team will determine the optimal variable classification to use to conduct the final analysis of data.
Survey Method Selection & Justification of Choice
One of the most critical components of the Physical Therapy Clinic research project is the process by which information will be gathered from respondents to provide information on services provided by the clinic. After careful consideration of the various survey methods available to the team and balancing the obvious advantages and disadvantages of each, the use of a longitudinal survey was selected as the method that would produce the optimum data set for future analysis.
The longitudinal survey method is utilized when one wishes to gather data that spreads over a specified period. The longitudinal
References: Babbie, Earl R. Survey Research Methods. Belmont, CA: Wadsworth Pub. Co., 1973. Exhaustive description of the purposes, methods, and techniques of surveying Colorado State University (2011). Survey Methods. Retrieved August 18, 2011 from http://writing.colostate.edu/guides/research/survey/pop2c.cfm Cooper, D. R. (2006). Market Research. McGraw Hill Higher Education. Retrieved from http://highered.mcgraw-hill.com/sites/0072837861/student_view0/glossary.html Cooper, D. R., & Schindler, P. S. (2008). Business Research Methods, Tenth Edition. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx? Friedman, H. H. (1999). Rating the rating scales. Journal of Marketing Management, Vol 9:3