Business Standard
BUSINESS STANDARD
A PROJECT REPORT ON MARKET PENETRATION STRATEGY & SURVEY OF POTENTIAL CONSUMER
PROJECT GUIDE -: MR. KUNAL PANCHAL FOR THE PARTIAL FULFILLMENT OF MASTER IN BUSINESS ADMINISTRATION
SUBMITTED BY: ANAND SINGH (99) RAGHUVIRSINH SOLANKI (101)
SUBMITTED TO
S.K.PATEL INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES. (S.K.P.I.M.C.S.) GANDHINAGAR, INDIA
JULY-2006
1
ACKNOWLEDGEMENT
Writing a dissertation can never be the work of any one person. It includes co-operation & efforts of those persons who are in some way involved in the work at every stage. I am highly thankful to every person for helping me thoroughly my summer training. Let us begin our acknowledgement by thanking the whole Business Standard staff at Ahmedabad office for the co-operation and the support during our summer training. Himanshu Patwa (HR & Admn), Ashok Sharma (Production), Jay Saraiya (Space Marketing), Kamlesh Trivedi (Editorial), Amit Agrawal (System), Sameer Trivedi (Scheduling), Manoj Thomas (Baroda Head). We also take the opportunity to thank Mr. Kunal Panchal (Our project guide) and Mr. Mukund Shukla (Deputy Manager) without whom this project could not have been possible. We whole-heartedly thank them for being our guide and directing us towards right path in the marketing world. We are very grateful to all the faculties of the SKPIMCS family and also the non-teaching staff. They have always been a source of inspiration and we would like to thank them for all their support and care in their efforts towards the summer training and the project
Thank you. Anand Singh Raghuvirsinh Solanki
2
PREFACE
The amount of knowledge in the world is doubling every ten years and with the end of the millennium it is now expected to double every five years. So if I plan to be in this knowledge explosion means that I should be facing with unprecented challenges and opportunities. How well I address that it would depend upon, in large part of our ability to adopt to the
A PROJECT REPORT ON MARKET PENETRATION STRATEGY & SURVEY OF POTENTIAL CONSUMER
PROJECT GUIDE -: MR. KUNAL PANCHAL FOR THE PARTIAL FULFILLMENT OF MASTER IN BUSINESS ADMINISTRATION
SUBMITTED BY: ANAND SINGH (99) RAGHUVIRSINH SOLANKI (101)
SUBMITTED TO
S.K.PATEL INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES. (S.K.P.I.M.C.S.) GANDHINAGAR, INDIA
JULY-2006
1
ACKNOWLEDGEMENT
Writing a dissertation can never be the work of any one person. It includes co-operation & efforts of those persons who are in some way involved in the work at every stage. I am highly thankful to every person for helping me thoroughly my summer training. Let us begin our acknowledgement by thanking the whole Business Standard staff at Ahmedabad office for the co-operation and the support during our summer training. Himanshu Patwa (HR & Admn), Ashok Sharma (Production), Jay Saraiya (Space Marketing), Kamlesh Trivedi (Editorial), Amit Agrawal (System), Sameer Trivedi (Scheduling), Manoj Thomas (Baroda Head). We also take the opportunity to thank Mr. Kunal Panchal (Our project guide) and Mr. Mukund Shukla (Deputy Manager) without whom this project could not have been possible. We whole-heartedly thank them for being our guide and directing us towards right path in the marketing world. We are very grateful to all the faculties of the SKPIMCS family and also the non-teaching staff. They have always been a source of inspiration and we would like to thank them for all their support and care in their efforts towards the summer training and the project
Thank you. Anand Singh Raghuvirsinh Solanki
2
PREFACE
The amount of knowledge in the world is doubling every ten years and with the end of the millennium it is now expected to double every five years. So if I plan to be in this knowledge explosion means that I should be facing with unprecented challenges and opportunities. How well I address that it would depend upon, in large part of our ability to adopt to the