Business Strategy
THE INTERNAL ENVIRONMENT
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STRATEGIC CAPABILITIES
Strategic capabilities are the resources and competencies Vodafone need to survive and prosper. (Johnson, Scholes & Whittington 2006, p.119)
Why do we need to understand Vodafone’s Capabilities....
Vodafone’s capabilities will allow Vodafone to achieve competitive advantage over others because Vodafone has something that a competitor doesn’t have, or has difficulty getting.
| |RESOURCES |COMPETENCES |
|THRESHOLD CAPABILITIES |THRESHOLD RESOURCES |THRESHOLD COMPETENCES |
| |-TANIGBLE | |
| |-INTANGIBLE | |
|CAPABILITIES |UNIQUE RESOURCES |CORE COMPETENCES |
|FOR |-TANIGBLE | |
|COMPETITIVE ADVANTAGE |-INTANGIBLE | |
(Johnson, Scholes & Whittington 2006, p.118)
Threshold Resources
According to Johnson, Scholes & Whittington (2006 p.119) threshold resources are needed to meet customer’s minimum requirements.
Tangible resources are all means available to an organisation that can physically be observed (touched), such as Vodafone’s HQ in Mount View, Leopardstown, Dublin, it also comprises over 70 Vodafone retail stores and over 30 partner stores in Ireland its phones, its networking and cabling structure (www.vodafone.ie).
Intangible resources on the other hand cannot be touched, but are largely carried within the people in the
[pic]
STRATEGIC CAPABILITIES
Strategic capabilities are the resources and competencies Vodafone need to survive and prosper. (Johnson, Scholes & Whittington 2006, p.119)
Why do we need to understand Vodafone’s Capabilities....
Vodafone’s capabilities will allow Vodafone to achieve competitive advantage over others because Vodafone has something that a competitor doesn’t have, or has difficulty getting.
| |RESOURCES |COMPETENCES |
|THRESHOLD CAPABILITIES |THRESHOLD RESOURCES |THRESHOLD COMPETENCES |
| |-TANIGBLE | |
| |-INTANGIBLE | |
|CAPABILITIES |UNIQUE RESOURCES |CORE COMPETENCES |
|FOR |-TANIGBLE | |
|COMPETITIVE ADVANTAGE |-INTANGIBLE | |
(Johnson, Scholes & Whittington 2006, p.118)
Threshold Resources
According to Johnson, Scholes & Whittington (2006 p.119) threshold resources are needed to meet customer’s minimum requirements.
Tangible resources are all means available to an organisation that can physically be observed (touched), such as Vodafone’s HQ in Mount View, Leopardstown, Dublin, it also comprises over 70 Vodafone retail stores and over 30 partner stores in Ireland its phones, its networking and cabling structure (www.vodafone.ie).
Intangible resources on the other hand cannot be touched, but are largely carried within the people in the