business strategy

Agenda

1. Context

2. Business Strategy

3. Generic Compe99ve Strategies

4. Interac9ve Strategies

Gesa Chritstin Noelck, Miechele Romano

1. Context
The Exploring Strategy Model:

Gesa Chritstin Noelck, Miechele Romano

1. Context

Strategic
Choices

Business
Strategy

Corporate
Strategy

International
Strategy

Innovation
Strategy

Acquisitions
& Alliances

Focus:

Focus:

Focus:

Focus:

Focus:

How do organizations seek to compete in terms of their competitive business strategies How broad and diverse organizations should be in terms of their corporate portfolios

To which degree organizations should expand internationally How entrepreneurial and innovate organizations should be

Strategic choices about organic growth, acquisitions and strategic alliances Gesa Chritstin Noelck, Miechele Romano

Agenda

1. Context

2. Business Strategy

3. Generic Compe99ve Strategies

4. Interac9ve Strategies

Gesa Chritstin Noelck, Miechele Romano

2. Business Strategy
Key questions: What strategy should a business unit adopt in its market in order to be competitive?
Strategic Business Unit (SBUs)
“A strategic business unit supplies goods or services for a distinct domain of activity.”
- Small business: just one SBU, large corporations: many SBUs
- SBUs can be identified by: à Market based criteria (similar customers, channels, …) à Capability based criteria (similar strategic capabilities)
The purpose of SBUs
Decentralization:
Decentralization of corporate activities à own SBU strategy
Variation:
Variation of business strategies à needs of external markets
Accountability:
SBU can be held responsible à for own costs, revenues & profits

Gesa Chritstin Noelck, Miechele Romano

2. Business