Corporate Social Responsibility
Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.
Companies have a lot of power in the community and in the national economy. They control a lot of assets, and may have billions in cash at their disposal for socially conscious investments and programs. Some companies may engage in "green washing", or feigning interest in corporate responsibility, but many large corporations are devoting real time and money to environmental sustainability programs, alternative energy, and various social welfare initiatives to benefit employees, customers, and the community at large.
Blue ocean strategy
Blue oceans, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans strategy, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored A blue ocean strategy is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company
Competing for the future
Competing for the Future means that businesses have become too preoccupied with their competitors for existing markets, rather than seeking to create new markets where they can occupy the competitive advantage simply by being the first ones to get there. Rather than focusing on the minutiae of market tests and product surveys, the goal of companies should be to anticipate the needs of consumers - even