Business Strategy Analysis of Geely Firm
Business Strategy Analysis of Geely Firm
Table of Contents
1.0 Executive Summary 2
2.0 Introduction 2
3.0 Internal environmental analysis 4
4.0 External Environment Analysis 5
4.1 Political factors 5
4.2 Economic factors 6
4.3 Social factors 6
4.4 Technological factors 6
4.5 Environmental factors 7
4.6 Legal factors 7
5.0 Competitive environment analysis 7
5.1 The threat of the entry of new competitors 8
5.2 The threat of substitute products or services 8
5.3 The bargaining power of customers 8
5.4 The bargaining power of suppliers 9
5.5 The intensity of competitive rivalry 9
6.0 Key strategic competencies identification 10
6.1 SWOT Analysis 10
6.2 Key strategic resources identification 11
7.0 Evaluation to the strategic options 11
7.1 Strategy choice 11
7.2 Evaluation to Geely’s strategy 12
8.0 Conclusions 13
References: 13
1.0 Executive Summary
The main purpose of this report is to analyze the business strategy analysis of Geely Firm. This report comprises the external environment analysis of this firm as well as the threats and opportunities it faces, and based on which to find out the proper strategic options for this firm by the exhaustive analysis and evaluation.
Geely Firm is an excellent auto manufacturer of China and also among the country’s top 500 firms. In the past ten years, Geely has grown fastest in all of the companies in the Chinese automotive industry. As an outstanding auto manufacturer, Geely has its unique organization culture as well as the business strategy, which deserves to be researched. According to some classical analysis, such as PESTEL analysis, 5-Forces analysis and SWOT analysis, this report finds out the status of its external business environment it faces and then based on which to evaluate its business strategy. The report tries to find out the appropriate strategy that the firm should to follow.
2.0 Introduction
Geely was established in 1986 and started the auto
Table of Contents
1.0 Executive Summary 2
2.0 Introduction 2
3.0 Internal environmental analysis 4
4.0 External Environment Analysis 5
4.1 Political factors 5
4.2 Economic factors 6
4.3 Social factors 6
4.4 Technological factors 6
4.5 Environmental factors 7
4.6 Legal factors 7
5.0 Competitive environment analysis 7
5.1 The threat of the entry of new competitors 8
5.2 The threat of substitute products or services 8
5.3 The bargaining power of customers 8
5.4 The bargaining power of suppliers 9
5.5 The intensity of competitive rivalry 9
6.0 Key strategic competencies identification 10
6.1 SWOT Analysis 10
6.2 Key strategic resources identification 11
7.0 Evaluation to the strategic options 11
7.1 Strategy choice 11
7.2 Evaluation to Geely’s strategy 12
8.0 Conclusions 13
References: 13
1.0 Executive Summary
The main purpose of this report is to analyze the business strategy analysis of Geely Firm. This report comprises the external environment analysis of this firm as well as the threats and opportunities it faces, and based on which to find out the proper strategic options for this firm by the exhaustive analysis and evaluation.
Geely Firm is an excellent auto manufacturer of China and also among the country’s top 500 firms. In the past ten years, Geely has grown fastest in all of the companies in the Chinese automotive industry. As an outstanding auto manufacturer, Geely has its unique organization culture as well as the business strategy, which deserves to be researched. According to some classical analysis, such as PESTEL analysis, 5-Forces analysis and SWOT analysis, this report finds out the status of its external business environment it faces and then based on which to evaluate its business strategy. The report tries to find out the appropriate strategy that the firm should to follow.
2.0 Introduction
Geely was established in 1986 and started the auto
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