Business Strategy - Carlsberg A/C
Business strategy
Carlsberg
Group’s members:
Alexandra Turlin/ student number: 50907
Maxence Malaquin/ student number: 50801
(Laura Pèrez Martos)
Supervisor:
Poul Wolffsen
Year 2012/2013
Student number : 50907 & 50801 - 1
The content page
This project work was realized by Maxence Malaquin and Alexandra
Turlin. We are two French students in business studies, studying at
RUC University during respectively one year and 6 months. This work project was the first type of exam for us. This work had been a benefit for us, even if one member decided to leave the group, one week before the deadline. So, we wish that our work will answer your expectations. We have decided to make our project work on business strategy, focusing on Carlsberg company. Through this work we have tried to answer if we could measure the performance of a company. We choose this firm because, as we came in Denmark, we wanted to analyse the
Danish way of working in companies. For us Carlsberg was one of the best examples, due to the international fame of this firm.
We were firstly interested on how measuring the business strategy and the performance of an international company. Since this moment we decided to focus on Carlsberg company and its evolution, in order to know how this company works to be still an international beer leader nowadays and how measuring its performance from an external point of view. In order to answer those questions we tried to gather every point which for us was necessary. First, we would like to understand how the company had evolves in the Danish landscape and through the time. The second part of our work will show a more actual presentation about
Carlsberg. In this part we will present the company, its evolution on different markets and its position in front its competitors. The third part will regroup our researches concerning the business strategy and performance collected
and
all
the
analyse
theories
Carlsberg
Group’s members:
Alexandra Turlin/ student number: 50907
Maxence Malaquin/ student number: 50801
(Laura Pèrez Martos)
Supervisor:
Poul Wolffsen
Year 2012/2013
Student number : 50907 & 50801 - 1
The content page
This project work was realized by Maxence Malaquin and Alexandra
Turlin. We are two French students in business studies, studying at
RUC University during respectively one year and 6 months. This work project was the first type of exam for us. This work had been a benefit for us, even if one member decided to leave the group, one week before the deadline. So, we wish that our work will answer your expectations. We have decided to make our project work on business strategy, focusing on Carlsberg company. Through this work we have tried to answer if we could measure the performance of a company. We choose this firm because, as we came in Denmark, we wanted to analyse the
Danish way of working in companies. For us Carlsberg was one of the best examples, due to the international fame of this firm.
We were firstly interested on how measuring the business strategy and the performance of an international company. Since this moment we decided to focus on Carlsberg company and its evolution, in order to know how this company works to be still an international beer leader nowadays and how measuring its performance from an external point of view. In order to answer those questions we tried to gather every point which for us was necessary. First, we would like to understand how the company had evolves in the Danish landscape and through the time. The second part of our work will show a more actual presentation about
Carlsberg. In this part we will present the company, its evolution on different markets and its position in front its competitors. The third part will regroup our researches concerning the business strategy and performance collected
and
all
the
analyse
theories
References: - Book/ eBook: International Marketing : Text and Cases, by Cherunilam, Francis, 2010 - Book: International Marketing, by Geetanjali, 2010 Student number : 50907 & 50801 - 51 Mujtaba, 2007 - Article: Foreign market entry Ming-Je Tang and Chwo-Ming Joseph Yu, 1990 Competitors: - Book:: Contemporary strategy analysis by Robert M.Grant, 2000 - Book: Business Accounting by Jill Collis, Andrew Holt & Roger Hussey, second édition, 2012 - Book: The business idea, by Soren Hougaard.