Business Strategy Case Study: Westjet's Airline Industry

Introduction
Named one of the most trusted Airlines in Canada in the year of 2017 by the Gustavson Brand Trust Index which has instituted by the Peter B. Gustavson School of Business at the University of Victoria. Founded in 1996 at Calgary by Clive Beddoe, starting with a humble beginning with a minuscule fleet of three planes, five destinations, and 220 employees, and now the company has more than 100,000 employees. WestJet has massively grown from a small beginning to the biggest rival of Air Canada. The success that WestJet gained in the last 18 years is due to the fact of their excellent to customer service experience and its employment satisfaction. It was with this sound basis of positive corporate culture and the following tactful development strategies that WestJet has become so successful in the industry. Canada's most trusted airline, powered by an award-winning culture of care and recognized as one of the country's top employers.
Macro environmental analysis
Macro Environment:
Price inflation of everything causes increasing expenses from factories to markets. As a developing airline company, WestJet has been used by fewer aircraft to compete for the price with other airlines but also increasing the connection cities and countries to extend the market. Even though WestJet now have about 30 interline carrier partners and 13 cold-share partners, WestJet is still willing to become a more global well-known airline that connects the world together with reasonable