Business Strategy Game
(A)
ADIDAZ | Business Strategy Game | Year 18-21 Operations Report | Group Members: | Nivejan Gunaratnam, President Finance | | Tim Calaiezzi, Vice-President Marketing | | Carl Dela Rosa, Vice-President Accounting | | Rahul Saggar, Vice-President Finance | | Natercia Cordeiro, Vice-President Human Resources | Administrator: | Brian Kasta | Date: | Monday. March.18. 2013 | | |
TABLE OF CONTENTS
I Executive Summary
II Finance
Situation Analysis:
Past Financial results globally
Past Financial results by region
Objectives
Strategies
III Marketing
Situation Analysis:
Global sales and market share
Sales and market share by region
Objectives
Strategies
IV Private Label Operations
Situation analysis
Objectives
V Manufacturing (a) Plant Capacity and Production Situation Analysis:
Global
By region
Objectives
Strategies (b) Manufacturing Cost per pair
Situation Analysis:
Global
Plant by plant
Objectives
Strategies
(c)Labour costs and performance
Situation Analysis:
By plant
Objectives
Strategies
EXECUTIVE SUMMARY Adidaz is a shoe company that manufactures branded and private-label footwear for sale in 4 regions worldwide. We have been in this industry for eight years from year 11 to year 18 and now year 19. In the eight year of our operations we as a company have grown in the market and declined. Year 14 was a tough year for our company which set us back on our growth potential, but in years 15 to 18 we as a company were able to implement strategies which have positively impacted our company’s overall performance. As a result of these strategies our company is back into the industry to compete with other major companies.
Adidaz currently operates and manufactures it products solely at the Asia-Pacific plant. We currently hold a 5 star shoe which just above the industry average. Market share is a key component for success in the industry and in year 18 our wholesale market
ADIDAZ | Business Strategy Game | Year 18-21 Operations Report | Group Members: | Nivejan Gunaratnam, President Finance | | Tim Calaiezzi, Vice-President Marketing | | Carl Dela Rosa, Vice-President Accounting | | Rahul Saggar, Vice-President Finance | | Natercia Cordeiro, Vice-President Human Resources | Administrator: | Brian Kasta | Date: | Monday. March.18. 2013 | | |
TABLE OF CONTENTS
I Executive Summary
II Finance
Situation Analysis:
Past Financial results globally
Past Financial results by region
Objectives
Strategies
III Marketing
Situation Analysis:
Global sales and market share
Sales and market share by region
Objectives
Strategies
IV Private Label Operations
Situation analysis
Objectives
V Manufacturing (a) Plant Capacity and Production Situation Analysis:
Global
By region
Objectives
Strategies (b) Manufacturing Cost per pair
Situation Analysis:
Global
Plant by plant
Objectives
Strategies
(c)Labour costs and performance
Situation Analysis:
By plant
Objectives
Strategies
EXECUTIVE SUMMARY Adidaz is a shoe company that manufactures branded and private-label footwear for sale in 4 regions worldwide. We have been in this industry for eight years from year 11 to year 18 and now year 19. In the eight year of our operations we as a company have grown in the market and declined. Year 14 was a tough year for our company which set us back on our growth potential, but in years 15 to 18 we as a company were able to implement strategies which have positively impacted our company’s overall performance. As a result of these strategies our company is back into the industry to compete with other major companies.
Adidaz currently operates and manufactures it products solely at the Asia-Pacific plant. We currently hold a 5 star shoe which just above the industry average. Market share is a key component for success in the industry and in year 18 our wholesale market