Business Strategy Game Manual Del Simulador
The Business Strategy Game
A Global Industry Simulation
Seventh Edition
Player’s Manual
Arthur A. Thompson, Jr.
The University of Alabama
Gregory J. Stappenbeck
The University of Alabama
Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis
Bangkok Bogatá Caracas Kuala Lumpur Lisbon London Madrid Mexico City
Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
McGraw-Hill Higher Education
A Division Of The McGraw-Hill Companies
Player’s Manual for use with
THE BUSINESS STRATEGY GAME: A GLOBAL INDUSTRY SIMULATION
Arthur A. Thompson and Gregory J. Stappenbeck
Published by McGraw-Hill/Irwin, an imprint of the McGraw-Hill Companies, Inc., 121 Avenue of the
Americas, New York, NY 10020. Copyright © 2002, 2001, 1999, 1998, 1997, 1995, 1992, 1990
No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system without the prior written consent of the McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.
www.mhhe.com
ii
Contents
Section 1: The Industry and the Company..........................................................1
What You Can Expect to Learn ......................................................................2
The Company You Will Manage ....................................................................4
What the Board of Directors Expects .............................................................8
The Industry and Competitive Environment...................................................9
Customers and Distribution Channels.............................................................9
Raw Material Supplies ..................................................................................10
Manufacturing...............................................................................................11
Weapons of Competitive
A Global Industry Simulation
Seventh Edition
Player’s Manual
Arthur A. Thompson, Jr.
The University of Alabama
Gregory J. Stappenbeck
The University of Alabama
Boston Burr Ridge, IL Dubuque, IA Madison, WI New York San Francisco St. Louis
Bangkok Bogatá Caracas Kuala Lumpur Lisbon London Madrid Mexico City
Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
McGraw-Hill Higher Education
A Division Of The McGraw-Hill Companies
Player’s Manual for use with
THE BUSINESS STRATEGY GAME: A GLOBAL INDUSTRY SIMULATION
Arthur A. Thompson and Gregory J. Stappenbeck
Published by McGraw-Hill/Irwin, an imprint of the McGraw-Hill Companies, Inc., 121 Avenue of the
Americas, New York, NY 10020. Copyright © 2002, 2001, 1999, 1998, 1997, 1995, 1992, 1990
No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system without the prior written consent of the McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.
www.mhhe.com
ii
Contents
Section 1: The Industry and the Company..........................................................1
What You Can Expect to Learn ......................................................................2
The Company You Will Manage ....................................................................4
What the Board of Directors Expects .............................................................8
The Industry and Competitive Environment...................................................9
Customers and Distribution Channels.............................................................9
Raw Material Supplies ..................................................................................10
Manufacturing...............................................................................................11
Weapons of Competitive