Business strategy- OSIM international Ltd
Executive Summary
This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the company's implementation of the strategies is discussed. Further, it includes the observation and identification of past and current trends of the company and on the other hand predictions and assumptions of future prospects are analysed. Lastly, in accordance to the case study analysis, a few recommendations are provided.
Table of Contents
Introduction
Strategic management is crucial for a company’s progress. OSIM is a global brand listed in the SGX having a wide point of sales network (OSIM Int'l Ltd, 2010). They have managed to sustain the competitive environment with international management, customer relations, brand name, internal strategies and adaption to the different environments.
OSIM has established a niche in developing and selling healthy products. Large companies like OSIM International Ltd, also face challenges and difficulties. This is where the company’s strategic management comes into action. Furthermore, it would be interesting to see how well the company has overcome the difficulties and how well it is going to use the strategic management tools. Therefore, this has made OSIM interesting for a case study analysis.
Strategic Analysis
External analysis
General environment
The economic environment of Singapore is a highly developed and a free market economy. The per capita GDP of Singapore is been higher than most of the developed countries (Find the Data, 2010). The economy depends on imports particularly in the consumer electronics (Find the Data, 2010). Therefore higher manufacturing costs for OSIM are inevitable.
In terms of the socio-cultural
This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis, objectives, implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the company's implementation of the strategies is discussed. Further, it includes the observation and identification of past and current trends of the company and on the other hand predictions and assumptions of future prospects are analysed. Lastly, in accordance to the case study analysis, a few recommendations are provided.
Table of Contents
Introduction
Strategic management is crucial for a company’s progress. OSIM is a global brand listed in the SGX having a wide point of sales network (OSIM Int'l Ltd, 2010). They have managed to sustain the competitive environment with international management, customer relations, brand name, internal strategies and adaption to the different environments.
OSIM has established a niche in developing and selling healthy products. Large companies like OSIM International Ltd, also face challenges and difficulties. This is where the company’s strategic management comes into action. Furthermore, it would be interesting to see how well the company has overcome the difficulties and how well it is going to use the strategic management tools. Therefore, this has made OSIM interesting for a case study analysis.
Strategic Analysis
External analysis
General environment
The economic environment of Singapore is a highly developed and a free market economy. The per capita GDP of Singapore is been higher than most of the developed countries (Find the Data, 2010). The economy depends on imports particularly in the consumer electronics (Find the Data, 2010). Therefore higher manufacturing costs for OSIM are inevitable.
In terms of the socio-cultural
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