Business Strategy Presentation on Oracle
Business Strategy
Introduction
• Founded in 1977 by Larry Ellison, Oracle is a relational database management company whose products are used in many Fortune Global 100 companies
• It underwent a few name changes before finally settling on Oracle Corporation so as to mirror its successful flagship product, Oracle database
• Oracle is publicly traded on the Nasdaq and has grown globally having offices in more than 145 countries with over 80,000 employees worldwide • It provides a number of software solutions for database management systems, database development, application servers, customer relationship management software and more
Vision and Mission
• To become the industry leader in computer integrated software systems, specifically in middleware and application systems similar to its leadership in database systems • To provide customers with complete and open solutions to meet their business needs • To continue to innovate and focus on solving the problems of the customers that rely on their technology
Industry and Competitive Analysis
Oracle’s NAICS 51121, Information Communication Technology (ICT)
• Operates in all aspects of ICT (services, manufacturing, and wholesaling) – TOTAL ICT Sector $155.3 Billion dollar industry in 2008 – Oracle is shown to compete in 212 Strategically Relevant Industries (SRI’s)
STRENGTH OF COMPETITION: All key competitors are multi-billion dollar level
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DRIVING FACTORS: Consumer desire for “Cloud Computing” is driving new innovations in industry
RATING: Oracle is rated #1 within industry with the recent acquisition of Sun Microsystems, its one of the top 10 companies listed on NASDAQ. Oracles revenue was $23.2B USD in 2009 STRATEGIC POSITION: Oracle has also gradually increased its budget for its research and development department which is important if it wants to continue being an industry leader in the future because of increasing competition from companies such as Google, IBM, and Microsoft
Introduction
• Founded in 1977 by Larry Ellison, Oracle is a relational database management company whose products are used in many Fortune Global 100 companies
• It underwent a few name changes before finally settling on Oracle Corporation so as to mirror its successful flagship product, Oracle database
• Oracle is publicly traded on the Nasdaq and has grown globally having offices in more than 145 countries with over 80,000 employees worldwide • It provides a number of software solutions for database management systems, database development, application servers, customer relationship management software and more
Vision and Mission
• To become the industry leader in computer integrated software systems, specifically in middleware and application systems similar to its leadership in database systems • To provide customers with complete and open solutions to meet their business needs • To continue to innovate and focus on solving the problems of the customers that rely on their technology
Industry and Competitive Analysis
Oracle’s NAICS 51121, Information Communication Technology (ICT)
• Operates in all aspects of ICT (services, manufacturing, and wholesaling) – TOTAL ICT Sector $155.3 Billion dollar industry in 2008 – Oracle is shown to compete in 212 Strategically Relevant Industries (SRI’s)
STRENGTH OF COMPETITION: All key competitors are multi-billion dollar level
•
•
•
DRIVING FACTORS: Consumer desire for “Cloud Computing” is driving new innovations in industry
RATING: Oracle is rated #1 within industry with the recent acquisition of Sun Microsystems, its one of the top 10 companies listed on NASDAQ. Oracles revenue was $23.2B USD in 2009 STRATEGIC POSITION: Oracle has also gradually increased its budget for its research and development department which is important if it wants to continue being an industry leader in the future because of increasing competition from companies such as Google, IBM, and Microsoft