Business Strategy Syllabus
Northeastern University
College of Professional Studies
Course
MGT 4750 – Business Strategy (Intensive)
Key Number 20571
Time and Place
Winter 2011
January 10 to April 2, 2011
On Line
Instructor
Fred Kinch
Office telephone: 978-263-5327 kinch.associates@comcast.net My background is posted under the Faculty Profile section on Blackboard.
Lead Instructor
The lead instructor for this course is Dr. Ray Kinnunen, who is responsible for the course content and design, consistency and high quality across all the sections. He will participate in the teaching of this course. Ray’s biography is attached.
Required Textbook(s)/Software:
1. Text: Crafting & Executing Strategy Crafting & Executing Strategy, The Quest for Competitive Advantage: Concepts and Cases 17th edition, 2009, Thompson, Gamble, and Strickland, McGraw-Hill/Irwin, ISBN 9780073530420
2. Computer Simulation: Glo-Bus Business Strategy Simulation Game (www.glo-bus.com), McGraw Hill Irwin.
Course Prerequisites
Prerequisites: Completion of ACC 1403, ENG 3003, FIN 2802, ITC 1001, and MTH 2002.
Course Description
Strategic Management is intended to be an intellectually challenging capstone course that examines the total management process—from planning to implementation—for executing competitive business strategy. It covers the development of corporate objectives, plans, and policies, emphasizing the interaction between the enterprise and its environment. The course offers students an opportunity to think strategically about a company, examining issues including current business position and strategy, long-term directions, and opportunities for gaining sustainable competitive advantage, as well as to gain knowledge of organizational and administrative methods for converting plans into achievements. It uses case studies to explore strategic planning and implementation from the perspective of the general manager, with
College of Professional Studies
Course
MGT 4750 – Business Strategy (Intensive)
Key Number 20571
Time and Place
Winter 2011
January 10 to April 2, 2011
On Line
Instructor
Fred Kinch
Office telephone: 978-263-5327 kinch.associates@comcast.net My background is posted under the Faculty Profile section on Blackboard.
Lead Instructor
The lead instructor for this course is Dr. Ray Kinnunen, who is responsible for the course content and design, consistency and high quality across all the sections. He will participate in the teaching of this course. Ray’s biography is attached.
Required Textbook(s)/Software:
1. Text: Crafting & Executing Strategy Crafting & Executing Strategy, The Quest for Competitive Advantage: Concepts and Cases 17th edition, 2009, Thompson, Gamble, and Strickland, McGraw-Hill/Irwin, ISBN 9780073530420
2. Computer Simulation: Glo-Bus Business Strategy Simulation Game (www.glo-bus.com), McGraw Hill Irwin.
Course Prerequisites
Prerequisites: Completion of ACC 1403, ENG 3003, FIN 2802, ITC 1001, and MTH 2002.
Course Description
Strategic Management is intended to be an intellectually challenging capstone course that examines the total management process—from planning to implementation—for executing competitive business strategy. It covers the development of corporate objectives, plans, and policies, emphasizing the interaction between the enterprise and its environment. The course offers students an opportunity to think strategically about a company, examining issues including current business position and strategy, long-term directions, and opportunities for gaining sustainable competitive advantage, as well as to gain knowledge of organizational and administrative methods for converting plans into achievements. It uses case studies to explore strategic planning and implementation from the perspective of the general manager, with