Business strategy is very important for an organization as it help to attain a specific goals and objectives. It is one kind of management plan which helps to increase the performance of an organization. It shows the way to achieve goals and without this it is really tough to complete in the market with other competitors. Producing a business strategy is one of the major activities of management. But there is no guarantee of success if any organization has good business strategy and execution of this. Sometimes organization faces very tough situations but they are not responsible for those. Organizational activities and performance depend on internal and external factors. For that reason reviewing the business strategy is very important otherwise it is very usual to lose its momentum. Business strategy helps to gain business intelligence. From the survey it was found that every 5 to 15 years companies face a certain difficulties which need to overcome. Business strategy helps to build such a structure which will protect the organization to face the storm. Most of the expertise think that business strategy facilitates the competitive advantage to the organization.
Executive Summary
The Coca Cola corporation is defined to be the most well known trade mark in the world, and it is justly so. Coca Cola owns over 400 brands that appeal to many different people all throughout the world. They are able to satisfy the needs of all their consumers and make their experiences with Coca Cola better. The Coca Cola products appeal to a wide range of people from all races, genders, and ages. Coca Cola is well known for its worldwide popularity as its products are sold to over 200 counties.
Through this assignment can understand the process of strategic planning, Mission Vision Goals and Objectives and Core competencies of Coca-Cola Company.
Include also Influence of Internal and External Environment to selected company. And identify the different
References: Porter, Michael E. Porter (1990). The Competitive Advantage of Nations. Free Press. ISBN 0-684-84147-9. Corporate Responsibility & Sustainability Summary 2013/2014 (Report on the activities of the Coca-Cola system in Great Britain) Coca-Cola 2013/2014 Sustainability report Workplace Rights Implementation Guide [2 0 1 1] Available from http://www.coca-colacompany.com/our-company/mission-vision-values [Accessed 01 April 2015] Available from http://www.suredividend.com/coca-colas-2014-results-future-growth-plan/ [Access on 20th April 2015] Available from http://coca-cola-remodel.tripod.com/id19.html [Access on 20th April 2015] Available from http://www.coca-colacompany.com/our-company/mission-vision-values [Accessed 01 April 2015])