Business Project Part Four – McDonald’s Corporation
Baker College
The organizational structure of a business is a unique relationship formed when functional areas, defined by purpose and specific roles, are associated. Proficient organizations are capable of success because of fluent operations between stable functional areas. This portion of our business project will provide insight on the business structure of McDonald’s Corporation by analyzing the functional areas of business, taking into consideration factors like technology, the basic laws of economics, and some key aspects of management.
McDonald’s Corporation runs its business in a similar manner to nearly all fast food restaurant chains, so its creative bubble for abstract business terminology is not necessarily inventive. Throughout the MGT101 course and researching this business, many terms (and/or their definitions) have been mentioned that I consider new to my vocabulary. To name a few:
Franchise -- “the right or license granted to an individual or group to market a company's goods or services in a particular territory; also: a business granted such a right or license”. (“Franchise”, n.d.)
Sustainability -- “of, relating to, or being a method of harvesting or using a resource so that the resource is not depleted or permanently damaged”. (“Sustainability”, n.d.) Segment -- “one of the constituent parts into which a body, entity, or quantity is divided or marked off by or as if by natural boundaries”. (“Segment”, n.d.)
Corporation -- “an association of employers and employees in a basic industry or of members of a profession organized as an organ of political representation in a corporative state”. (“Corporation”, n.d.)
Overhead -- “business expenses (as rent, insurance, or heating) not chargeable to a particular part of the work or product”. (“Overhead”, n.d.)
Capitalism – “an economic system characterized by private or corporate ownership of capital
References: Collins, K. (2009). Exploring Business. Nyack, NY: Flat World Knowledge, Inc. McDonald’s Pricing Strategy. (2012). Retrieved from http://ecuatoriall.com/mcdonalds-pricing- strategy/ Overhead