Business Studies
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Question
Mark
General Certificate of Education Advanced Subsidiary Examination June 2012
1 2 TOTAL
Business Studies
Unit 2 Managing a Business 9.00 am to 10.30 am Monday 21 May 2012
BUSS2
For this paper you must have: a calculator.
Time allowed 1 hour 30 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked.
Information The marks for questions are shown in brackets. The maximum mark for this paper is 80. Questions 1(c), 1(d), 2(c) and 2(d) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate.
(JUn12BUSS201)
G/T83211
6/6/6/6/6/
BUSS2
2 1 Read the case study below and then answer the questions that follow. High aspirations Tree Tops Ltd (TT Ltd) is an outdoor pursuits company operating 28 high wire adventure sites in the UK. The company aims to give ‘a unique experience’. Its sites offer rope ladders, swings and trapezes, although some customers have asked for additional facilities such as zip lines. TT Ltd was established by Carmella de Lucia in 2000 and has grown steadily. Carmella’s main objective is to maximise short-term profits. Despite rising costs, the company’s net profit margin has risen steadily to 21.7% in 2011. TT Ltd faces intense competition from rivals such as Go Ape Ltd which has announced expansion plans. For the first time, TT Ltd ’s customer numbers fell in 2011 by 1.5%. The company has always placed a high emphasis on health and safety in what could be a
Candidate Number
For Examiner’s Use
Examiner’s Initials
Question
Mark
General Certificate of Education Advanced Subsidiary Examination June 2012
1 2 TOTAL
Business Studies
Unit 2 Managing a Business 9.00 am to 10.30 am Monday 21 May 2012
BUSS2
For this paper you must have: a calculator.
Time allowed 1 hour 30 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages. Do all rough work in this book. Cross through any work you do not want to be marked.
Information The marks for questions are shown in brackets. The maximum mark for this paper is 80. Questions 1(c), 1(d), 2(c) and 2(d) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate.
(JUn12BUSS201)
G/T83211
6/6/6/6/6/
BUSS2
2 1 Read the case study below and then answer the questions that follow. High aspirations Tree Tops Ltd (TT Ltd) is an outdoor pursuits company operating 28 high wire adventure sites in the UK. The company aims to give ‘a unique experience’. Its sites offer rope ladders, swings and trapezes, although some customers have asked for additional facilities such as zip lines. TT Ltd was established by Carmella de Lucia in 2000 and has grown steadily. Carmella’s main objective is to maximise short-term profits. Despite rising costs, the company’s net profit margin has risen steadily to 21.7% in 2011. TT Ltd faces intense competition from rivals such as Go Ape Ltd which has announced expansion plans. For the first time, TT Ltd ’s customer numbers fell in 2011 by 1.5%. The company has always placed a high emphasis on health and safety in what could be a