Business Study Plan

MIDTERM EXAMINATION
Fall 2008
MGT301- Principles of Marketing (Session - 2)
Question No: 1 ( Marks: 1 ) - Please choose one
If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?
► Introduction
► Decline
► Growth
► Maturity
Question No: 2 ( Marks: 1 ) - Please choose one
A period of rapid market acceptance and increasing profits refers to which of the following stages of the product life cycle?
► Decline
► Maturity
► Introduction
► Growth
Question No: 3 ( Marks: 1 ) - Please choose one
In which of the following product life cycle stages, sales are zero and the company’s investment costs mount?
► Product development
► Introduction
► Growth
► Maturity
Question No: 4 ( Marks: 1 ) - Please choose one
Which one of the following groups is skeptical and adopts innovations only after most of the market has accepted the product?
► Innovators
► Late majority
► Early Adopter
► Early Majority
Question No: 5 ( Marks: 1 ) - Please choose one
A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts?
► Business feasibility
► Feasibility study
► Business analysis
► Product acceptance
Question No: 6 ( Marks: 1 ) - Please choose one
After concept testing, a firm would engage in which stage for developing and marketing a new product?
► Marketing strategy development
► Business analysis
► Product development
► Test marketing
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
► Product line
► Line extension
► Private brand
► Product bandwidth
Question No: 8 ( Marks: 1 ) -