Business Trip to Brussels
Operations Management
Case study: A Business Trip to Brussels
Summary
The case study talks about the journey of a passenger by flight to Brussels and how his departure from the airport was much better than his arrival. The man also speaks about the various processes he had gone through at the Brussels airport. He gave us a view on how various complexities arise due to unfortunate weather conditions. The severe weather affected some micro operations which in turn cause problems in other micro operations.
SWOT analysis
Strengths
• The departure check in area was new and was very orderly and well equipped.
• Used unique technique such as distribution of brochures to make its customers understand the newly designed terminal extension.
• The terminal was technologically advanced. New Baggage handling systems were provided.
• Provided high-level customer service (departure)
• The staffs were well trained and organised
Weakness
• Unable to tackle the weather conditions appropriately.
• Delay in flights – which made its customers to wait anxiously for a signal to board their flights (arrival) – overcrowding.
• Due to overcrowding the Arrival terminal, staff could not look after the cleanliness factor. Bad communication between workforces.
• Inefficient to provide customer satisfaction.
Opportunity
• Improve methods in tackling weather conditions.
• Services expansion both leisure and business destinations.
• Improve relationship with its customers and suppliers.
• Technological advances can result in cost saving.
• Provision of other value added services for which customer would be ready to pay a little extra.
Threats
• Lower cost Competitors
• Terrorist Attack
• Uncalled weather conditions
• Hike in Oil Price
• External changes (government, politics, taxes,
Case study: A Business Trip to Brussels
Summary
The case study talks about the journey of a passenger by flight to Brussels and how his departure from the airport was much better than his arrival. The man also speaks about the various processes he had gone through at the Brussels airport. He gave us a view on how various complexities arise due to unfortunate weather conditions. The severe weather affected some micro operations which in turn cause problems in other micro operations.
SWOT analysis
Strengths
• The departure check in area was new and was very orderly and well equipped.
• Used unique technique such as distribution of brochures to make its customers understand the newly designed terminal extension.
• The terminal was technologically advanced. New Baggage handling systems were provided.
• Provided high-level customer service (departure)
• The staffs were well trained and organised
Weakness
• Unable to tackle the weather conditions appropriately.
• Delay in flights – which made its customers to wait anxiously for a signal to board their flights (arrival) – overcrowding.
• Due to overcrowding the Arrival terminal, staff could not look after the cleanliness factor. Bad communication between workforces.
• Inefficient to provide customer satisfaction.
Opportunity
• Improve methods in tackling weather conditions.
• Services expansion both leisure and business destinations.
• Improve relationship with its customers and suppliers.
• Technological advances can result in cost saving.
• Provision of other value added services for which customer would be ready to pay a little extra.
Threats
• Lower cost Competitors
• Terrorist Attack
• Uncalled weather conditions
• Hike in Oil Price
• External changes (government, politics, taxes,