Business Unit 9 P3 P4 M1

An advertising agency is a firm that carries most of the areas of advertising production for clients who hired it. The clients would hire them because they may lack the strategic planning that is needed when advertising a product in a way that’s creative and effective and that attracts the audience to the product or service. Some agencies manage of the parts of the advertising campaigns. Areas include them performing market research both primary & secondary research and establishing product branding plans by promoting the products or the business name for example and placing them in appropriate locations.

Businesses uses professional services that they are skilled at to advertise the product, service or even the business itself. Services include media buying, advertising design, and advertising production. Firstly a media buyer is an individual that the advertising agency sends to purchase the time period and space for the products to be advertised on different sources of media productions and types of advertising like radio, internet, TV and print. For example a Cadbury chocolate product may be advertised on TV for 15 seconds long on different TV channels such as ITV, BBC, and channel 4 and 5. The media buyer is responsible on the budget for the time and space for their advisement to be shown for production so the audience to view. The media buyer also considers where the advertisement will be displayed around the nation because the business demographic aim will affect where the advertisement be shown in the country.

Secondly the advertising design is the creation plan and develop the visual aspect of the product advertisement to be shown for consumers. The advertisement agency will use graphic designers to create an idea plot and the design for the advertisement before it’s physically created and recorded or printed unless if the advertisement uses animation then the graphic designers perform most of the operation.

Thirdly agencies uses advertising production service create the actual production advertisement. The production is a crucial part of the advertisement because it displays the product or service to the audience and sends them an idea about the product giving them an ideological idea of it and applying to them why it’s worth getting the product.

A famous promotional campaign that is known all over the world for their products and catchphrase are Nike and their promotional campaign “Just Do It.” If the business used an advertising agency to support their campaign then Nike’s achievements that they gained would be even greater for their success. This is because an advertising agency would use all the methods possible but that are suitable for the business and their products to attract the right audience in their target market.

Some of the techniques they would have used is advertising design and advertising production. These two methods will create and deliver the message to the audience about the business and what their purpose is. Nike’s purpose may have a positive impact to the public because they are a sportswear clothing business and they encourage people to exercise and become active in their daily life just like their slogan suggests “JUST DO IT.” Advertising agencies can perform this effectively because they would express the meaning further so that the audience will fully understand it. For instance they may explain how passionate and determined the business is to for fill their goal in improving healthy life and this sends images to everyone’s minds about how ethical the business is about health.

This is the famous branded slogan designed by Nike in 1988 and still original today. This logo was one of the main reasons why Nike is achieving more than its competitors. Also because the slogan is simple and short it’s easier for consumers to remember Nike.
This is the famous branded slogan designed by Nike in 1988 and still original today. This logo was one of the main reasons why Nike is achieving more than its competitors. Also because the slogan is simple and short it’s easier for consumers to remember Nike.

I think that the reason why Nike used printed media on posters, newspapers, on the internet and anywhere else with a still image is because they may have wanted to communicate with the consumers more directly and head on. And by performing printed media it will allow them to do this because the still image is always clear to everyone and sends out a point and the information on it will continue to remind consumers in their mind about the product and the business if the advertisement was successful and served its purpose.
When using an advertising agency there are many advantages and disadvantages that impact the business and may have different change to it. The advantages of using one is the knowledge and experience that the business receive from especially if the business is small and with lack of knowledge. The agency may have worked with other large businesses and organisations that have successful promotion campaign so it’s would be extremely beneficial if they would applied this to their business. Another advantage is brand development with the business. An agency can expand the awareness of the business brand and their logo which should attract more customers to the business.
Disadvantages of using an advertising agency are the agency not being familiar with the business product. They may not know the purpose of the product and why reputation and quality appearance it has to the public. This will impact both the business and agency because if the agency don’t recognise the product then it will waste time for both parties and the impact of the advertisement to the audience might not be effective. One more disadvantage is lack of creativity for a business advertisement. Advertising agencies purpose is to create an initiative approach to the audience to try and attract them to the product or the business. If they don’t reach their aim then it would have a negative impact to the business and they would have wasted time and money for it.