Company Profile 2
Firm’s Economic Environment 2
Exchange rates 2
Inflation 2
Interest Rates 2
GDP Growth Rate (YoY) 3
Population 3
The influence of economic environment on firm’s historical performance 3
The influence of economic environment on firm’s future performance 3
Industry Analysis 3
Rivalry between existing firms 3
Threat of new entrants 4
Threat of substitute products 4
Bargaining power of customers 4
Bargaining power of suppliers 4
SWOT Analysis 5
Key successful factors 5
High level of competitive 5
Profitable organization 5
Market leader 5
Risk of the business strategy 5
Interest rate risk 5
Foreign currency risk 5
Opportunities 6
Threats 6
Appendix 7
Reference: 15
Company Profile
Breville Group Limited is a public entity that is listed on the Australian Securities Exchange under the code BRG. The company focuses on the development, marketing and distribution of a large range of culinary appliances which could be classified into three categories: Beverage, cooking and food preparation (IBISworld 2014).
The predecessor of BRG was Housewares International Limited (HWI) that was established in 1957 and became listed in 1999. With a successful acquisition of the Breville company in 2001 and the expansion of the global market of electrical business, HWI decided to change the business strategies and dispose of its homewares and cleaning business in 2007. A year later, the HWI changed the name to Breville Group Limited (Breville 2015).
Today, BRG owns and operates more than three brands and distributes its premium products in many different countries and areas globally including Australia, New Zealand, Hong Kong, North America and United Kingdom through online retail platforms and local third party distributors (DatAnalysis Premium 2014). The group is now ranked of 653 out of the top 2000 companies in Australia (IBISworld 2014).
Firm’s Economic Environment
The following information of economic environment helps to understand the BRG’s